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NEW DELHI, INDIA: VWO, a leading global experimentation platform, is excited to announce a strategic partnership with Jellyfish, a renowned digital marketing agency, to deliver advanced digital optimization solutions tailored for the Korean market.
Jellyfish, recognised for its expertise in digital marketing and data analytics, has a significant presence in the Asia-Pacific region, including South Korea. This partnership aims to leverage VWO’s robust experimentation capabilities alongside Jellyfish’s local market insights to empower Korean businesses with data-driven strategies that enhance user experiences and boost conversion rates.
Key objectives of the partnership:
- Experimentation at scale: Run A/B testing and personalization campaigns at scale to resonate with the preferences of Korean consumers.
- Data-backed user insights: Utilize comprehensive analytics to inform marketing strategies and drive measurable business outcomes.
- Enhanced user experiences: Optimize digital touchpoints to improve customer engagement and satisfaction.
“At Jellyfish, we know that effective testing and experimentation are vital to driving conversion rate optimization. By partnering with VWO, we can combine our expertise with their powerful platform to help Korean businesses optimize their digital experiences and achieve measurable success,” said Etienne Gautheron, Managing Director at Jellyfish Korea.
“Jellyfish is a renowned agency and we are super excited to partner with them to bring our advanced optimization platform to the Korean market. Our robust technology with Jellyfish’s deep understanding of the local digital landscape will enable businesses in Korea to deliver delightful user experiences and achieve significant growth through data-driven optimization,” said Sparsh Gupta, Co-Founder & CEO of VWO.
This collaboration underscores VWO’s commitment to expanding its global footprint and delivering tailored solutions that meet the unique needs of businesses in diverse markets.
About Jellyfish
Jellyfish is a new kind of marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth. We’re proud to help shape the future of some of the world’s best brands – from ecommerce and CPG, to entertainment and gaming. To know more, visit us at https://www.jellyfish.com/en-us/
About VWO
VWO is an experience optimization platform that enables brands to improve their key business metrics by empowering teams to easily run their conversion optimization programs backed by customer behavior data. We provide a suite of tightly integrated capabilities to unify customer data, discover customer behavioral insights, build hypotheses, run A/B tests on server, web, and mobile, rollout features, personalize experiences, and improve customer experience across the entire buying journey. To know more, visit us at https://vwo.com/.
