[Karsten Lund from Optimeria carried out a 6-month long A/B test and wrote a detailed case study in Danish, and we recommend you to read it here. For those who prefer to read the case study in English, read this post instead.]
In this case study, they test the use of trust badges for one of their clients, House of Kids.
Among the trust badges, some are SSL badges, some good business practices badges, and some even carbon neutral certification badges. Do these badges have any effect?
This A/B test is about making observations in this regard.
Karsten tested the presence of E-mark (the eye-like icon in the image below) on the eCommerce store, House of Kids.
50% visitors saw this badge, and 50% didn’t. The test started producing great results right from the start, but the team consulted Karsten to run the test longer so that he could be sure about the significance of the results.
Yes, you read it right, a 32% increase in conversions with the E-mark badge. And Karsten ran the test long enough to make sure that the result was statistically significant.
Grain of Salt
Even though this particular result has been fantastic, you shouldn’t adopt trust badges on your website without testing them first. Different types of websites/badges combinations may have different results.
Thank you for your time.