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BRIn-the-moment feedback that drives better decisions
VWO Pulse captures in-the-moment, contextual feedback and uses AI to automatically surface clear, actionable insights teams can act on immediately. Pulse is built for teams that want to bring the customer's voice into every experiment—by asking why.
Join 3000+ happy customers who trust VWO
Built for customer-obsessed teams
Identify why users drop-off
Pinpoint where and why users abandon your product, and fix them to improve conversions
Ship features based on user preference
Validate new features with users and iterate based on usage insights.
Validate ideas to evaluate product-market fit
Validate ideas early. Get feedback quickly to build what users want and avoid costly mistakes.
Discover what drives visitors to convert
Understand user intent to create journeys that convert better.
Identify checkout friction and recover conversions
Find out why users drop off before purchase and remove barriers to boost checkout rates.
Find and fix sign-up friction quickly
Spot any technical or usability issues blocking sign-ups and address them.
Get early feedback on design ideas
Test out design concepts with users before investing in development.
Recruit users directly in-product
Find and recruit qualified participants within your product for faster and relevant research.
Build accurate user personas from real insights
Use first-party feedback to refine features, personalize experiences, and improve engagement.
Measure user experience in real time
Track customer loyalty across touch points and understand what drives user satisfaction.
Improve support interactions to boost CSAT
Capture feedback to identify what's working and what needs fixing.
Reduce churn and build loyalty
Improve response times, identify gaps in support interactions to increase retention.
Design better surveys - get more answers
Use personalization, smart retargeting, and flexible question types to boost user responses, without compromising on experience.
Reach the right users at the right moment
Launch targeted surveys based on user behavior and context to ask relevant questions.
Engage with your audience, no matter where they are
Capture feedback across web, mobile, in-product, and external channels, so you never lose your user's voice.
Create surveys that are native to your product
Match your brand’s fonts, colors, and themes so that surveys blend in. Choose the right question types such as NPS, CSAT, emoji scales, multiple choice, and more, based on intent.
Boost user engagement , without compromising on experience.
Use retargeting and frequency controls to follow up only with non-responders. Pause once goals are met.
Easy to integrate and setup
Run feedback programs directly from your dashboard without waiting for new releases
High response rates
Get upwards of 35% response rates with contextual in-product surveys
Skip the survey grind with VWO Copilot
Launch surveys faster with AI-generated questions
Describe the goal of your survey, and use AI to generate relevant, structured questions instantly.
From questions to insights - handled by AI
Traditional surveys fail at analysis. VWO Copilot removes manual effort and speeds up decision-making.
Get clarity from feedback at scale
Analyze every response, spot patterns and user sentiment. Get a summary with strategic recommendations automatically.
Our customers back our stack too!
I was able to infer how visitors use the site (heat maps, visitor-recordings etc) and even how they feel (surveys). Gleaning insights from these data, I could strategize and easily launch A/B tests, multivariate tests, personalization triggers and more to optimize our funnel.
Onsite merchandising team
We ran a series of A/B tests based on the data we gathered by using Heatmaps, Scrollmaps and Surveys available on the VWO Platform. It helped us to identify key elements on our websites that needed a deeper look.
Digital Marketing Lead
VWO is a highly user-friendly and economical tool. It offers an intuitive user interface. It makes it easy to run experiments, gather customer insights, check for leakages in the sales funnels, looking at customer journeys using recordings, and conducting usability tests.
Team Lead Conversion & CRO Consultant
Close the loop between insight and optimization with VWO's platform
Analytics show what happened. Pulse captures why directly from users, so that you can turn those insights into better outcomes.
Turn "what happened" into "why"
Spot friction in funnels, heatmaps, and session recordings, then trigger micro-surveys at the right moment.
Move from insights to action
Convert recurring feedback into clear hypotheses for testing. Create variants based on user feedback and run experiments with VWO Testing and Feature Experimentation.
Launch confidently guided by user feedback
Combine KPI impact with perceived experience improvement to launch confidently using VWO Web Rollouts.
Bring every signal into a single feedback hub
Pulse brings feedback together- be it surveys, support tickets, app reviews and more. Teams can see what customers are asking for and what's impacting user experience.
Unify feedback from every channel
Pull feedback from surveys, tickets, and reviews into a single stream no more chasing comments across tools.
Prioritize tasks with AI powered categorization
Automatically group feedback into topics based on sentiment, so your team.
Spot trends and anomalies early
Get visibility when a theme spikes or sentiment shifts. Investigate regressions, prioritize fixes, and address possible churn risks faster.
Get enterprise-grade security and support from day one
Work confidently, knowing that we have always got your back for your security and support. Build and scale your testing programs with ease.
Your data is safe and secure with us
We value our customers' trust in our platform. Hence, we try our best to comply with security and privacy mandates across physical and digital geographies.
Explore Privacy & Security
Two-factor authentication (2FA)
Enhance VWO account security with two-factor authentication at the user or workspace level using authenticator apps or email passcodes.
Data storage
VWO has data centers in the US, the EU (Belgium), and India. Our CDN uses a load balancer, is hosted on Google Cloud Platform, and spans 10 locations from Japan to Brazil for faster loading.
Dedicated customer success manager
Leverage our training programs and dedicated success manager to optimize your website for better conversions.
Support with a constant CSAT of ~99%
You can count on us all year round for your most minor query while running the most complex experiments. Our technical experts will guide you all year round.
Single sign-on (SSO)
Log into VWO securely and conveniently using SAML 2.0-based single sign-on via identity providers like Google, Azure Cloud, OneLogin, Okta, and others.
Role-based permissions
Get Sub-accounts and varying levels of user permissions to bifurcate testing for client/agency and role division for the enterprise.
Frequently Asked Questions
Traditional survey tools focus on collecting responses. VWO Pulse is the only tool that's custom built for optimizing user experiences, by turning feedback into direction. It captures in-the-moment, contextual feedback and uses AI to automatically surface themes, sentiment, and prioritized insights, so teams can act in hours, not weeks.
VWO Pulse supports in-product surveys, website surveys, mobile feedback, NPS, CSAT, open-text responses, and external surveys shared via links. Soon, it can also unify feedback from support tickets, app reviews, and public reviews in one hub.
VWO Pulse lets you trigger micro-surveys at key moments such as signup abandonment, onboarding friction, or failed actions. This contextual approach captures user intent in real time, helping teams identify the root causes behind drop-offs across the funnel.
Yes. VWO Pulse is used by fast-growing businesses and global enterprises to capture feedback at scale, maintain high response rates, and meet enterprise-grade security and compliance standards.
VWO Pulse integrates seamlessly with VWO Testing, Feature Experimentation, and Insights. This allows teams to connect qualitative "why" with quantitative "what", turning feedback into better hypotheses, tests, and outcomes.
