This website works best with JavaScript enabled. Learn how to enable JavaScript.


Analyze how visitors flow through the conversion funnel

Get in the shoes of your visitors with VWO’s qualitative research capabilities. Discover specific insights that help you nudge visitors to the next step.


Uncover visitor intentions, motivations, and hesitations with On-page Surveys

On-page Surveys help you discover a goldmine of insights on why your visitors are behaving in a certain way. Simply ask the right questions and get them answered from your visitors.

Talk to the right visitors

Build your pool of audience for On-page Surveys by selecting your preferred set of visitors.

Pre Defined Segments in VWO

Predefined segments

Understand the views of a select group of visitors with each survey. To segment your visitors, choose from VWO’s over 20 predefined visitor segments, including landing page URL, new versus returning visitors, browser, query parameter, and others.

Custom Visitor Segments

Custom visitor segments

Build your own advanced custom segments by using complex logic conditions.

Trigger On-page Surveys at the right moment

Get real, contextually relevant answers by catching your visitors at the precise moment. You can choose from VWO’s 5 popular triggers or add your JavaScript code to trigger On-page Surveys.

Time elapsed

Shows the survey per the time specified

Click an element

Shows the survey after the visitor clicks a link or any element

Time elapsed in a session

Shows the survey after a visitor spends a specific amount of time in a session

Scroll depth

Shows the survey after a visitor scrolls a specific distance on a page

Exit intent

Shows the survey when a visitor is leaving the page

Pages in a session

Shows the survey after a visitor browses a specific number of pages in a single session

Custom triggers

Shows surveys through custom JavaScript calls

Time elapsed

Shows the survey per the time specified

Surveys in VWO

Ask anything in your chosen format

Choose from VWO’s 8 predefined question types to construct the most appropriate question for your audience.

Single Line Text Box

Expecting responses in a few words? Display your question with a single-line text box.


Pick checkboxes for questions where visitors can select more than one response from a list.


Want to collect feedback from visitors as ratings? Use VWO’s 1-5 star ratings.

Multiline Text Box

Choose multiline text boxes for all your open-ended questions for visitors to spill their hearts out.


Let your visitors pick the most appropriate response from a drop-down list.

*Net Promoter Score®

Find out how likely your visitors are to recommend your product or service to others.

Radio Button

Select this question type if you want to help visitors choose only one option from a list to indicate their responses.

Multi-Select List

With a multi-select list, you can display a list of multiple descriptive responses for visitors to choose from.

Record email addresses of visitors who respond

Along with responses, you can also choose to capture email addresses of all visitors who participate in the survey.

*Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Make sense of data

VWO Survey reports make it easy to find actionable insights from your visitor responses.

Bar Charts in Surveys in VWO

Bar Charts

Visualize multiple choice answers with bar graphs.

Net Promoter Score in VWO

*Net Promoter Score®

Want to know how your visitors recommend your product or service? Get auto-calculated Net Promoter Score with On-page Surveys.

Word Cloud in Surveys in VWO

Word Cloud

See trends in text answers with word cloud.

Ratings in Surveys in VWO


See how well visitors rate you on your chosen parameters.

*Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Make it look like your own

On-page Surveys are completely customizable to match your brand guide.

Customizable CSS

Choose from a host of prebuilt themes in VWO or create your own custom theme to match your website.

White Labeling

Add your company logo or custom branding to On-page Surveys.

And there’s a lot more to
On-page Surveys

Survey position

Show the survey in the lower left-hand or right-hand corner of your landing page. Pick the one that gets you the most responses.

Question vs. respondent view

In addition to viewing all responses for your survey questions, On-page Surveys also give you access to how individual respondents have answered different questions in a survey.

Add observations

Note down your insights from On-page Surveys reports as Observations. VWO will also save the exact state of the report where you create the Observation.

Download and share

Download your On-page Surveys results in the .csv format and share it with your team for deeper analysis.

Learn how to use On-page Surveys to reveal the voice of your customer

Master the art of gathering feedback using this practical guide that’s full of use cases. Get nuggets of best practices on how to reveal the hidden voice in your customer’s journey.

Observing your users will give you ideas to make improvements. Use VWO’s Plan capabilities to collaborate with your team for creating and prioritizing your testing hypotheses, based on these ideas.
Explore plan

Ubisoft Used A/B Testing to Increase Conversions by 12%

Learn How

Contact Us / Login