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Analyze how visitors flow through the conversion funnel
Get in the shoes of your visitors with VWO’s qualitative research capabilities. Discover specific insights that help you nudge visitors to the next step.
VWO heatmaps help you see how visitors browse your website, what catches their attention, and which elements distract them.
Heatmaps offer visual representations of how visitors interact with your website. From clicking elements to selecting an option from a modal box to browsing page content, a heatmap is a true representation of all visitor actions.
VWO heatmaps record visitor data on the live state of your website. Hence, you can easily view behavior on elements like modal boxes, pages behind logins, and dynamic URLs. The navigation mode lets you browse different pages on your website while viewing the visitor data on each element of these pages.
Is your page hiding behind a login? Does it have drop-down menus or other hidden elements? Get click data for all hidden and dynamic elements on your page, using the Element ID/Name list.
Get real-time data on where visitors are clicking. Use the click data to find out key action points on your pages. Now, move your important CTAs close to these spots.
Are enough visitors scrolling to the end of the page? Find out where visitors spend most of their time and if important sections toward the end of the page are getting the required attention.
Select multiple areas on your page and compare the number of clicks between them.
VWO heatmaps allow you to slice and dice behavioral data, using your preferred segments, and then share findings with your colleagues.
Select the pages or specific sections of your website for which you want to see a specific behavior. Create views of these pages and then save these views for future reference.
Filter your Heatmap report by using complex and/or and bracketing logic conditions or choose from VWO’s 20 predefined segments including:
Had a unique insight based on visitor behavior? Add an Observation and VWO will save your observation with the exact state of the heatmap where you noted the behavior.
Download the exact state of a heatmap and share it with your colleagues to uncover more insights.
Be sure you never miss a single click. Your heatmaps continuously process loads of data at the back end to record and display behavioral data real-time.
Choose the device of your preference. You can view heatmaps for visitors by using a desktop, mobile, or tablet.