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Analyze how visitors flow through the conversion funnel

Get in the shoes of your visitors with VWO’s qualitative research capabilities. Discover specific insights that help you nudge visitors to the next step.


Follow your visitors’ trails with Heatmaps

VWO heatmaps help you see how visitors browse your website, what catches their attention, and which elements distract them.

Visualize click and scroll behaviors

Heatmaps offer visual representations of how visitors interact with your website. From clicking elements to selecting an option from a modal box to browsing page content, a heatmap is a true representation of all visitor actions.

Dynamic Heatmaps

Dynamic Heatmaps in VWO

VWO heatmaps record visitor data on the live state of your website. Hence, you can easily view behavior on elements like modal boxes, pages behind logins, and dynamic URLs. The navigation mode lets you browse different pages on your website while viewing the visitor data on each element of these pages.

Element Lists

Hidden Element Analysis in VWO

Is your page hiding behind a login? Does it have drop-down menus or other hidden elements? Get click data for all hidden and dynamic elements on your page, using the Element ID/Name list.


Clickmaps in VWO

Get real-time data on where visitors are clicking. Use the click data to find out key action points on your pages. Now, move your important CTAs close to these spots.


Scrollmaps in VWO

Are enough visitors scrolling to the end of the page? Find out where visitors spend most of their time and if important sections toward the end of the page are getting the required attention.

Click Area

Areastats in VWO

Select multiple areas on your page and compare the number of clicks between them.

See behavior and filter segments

VWO heatmaps allow you to slice and dice behavioral data, using your preferred segments, and then share findings with your colleagues.


Select the pages or specific sections of your website for which you want to see a specific behavior. Create views of these pages and then save these views for future reference.

Visitor Segments

Filter your Heatmap report by using complex and/or and bracketing logic conditions or choose from VWO’s 20 predefined segments including:

  • New vs. returning visitors
  • Mobile, desktop, and tablet traffic
  • Browser
+ 17 more

VWO Heatmaps have a lot more

Add Observations

Had a unique insight based on visitor behavior? Add an Observation and VWO will save your observation with the exact state of the heatmap where you noted the behavior.

Download and Share

Download the exact state of a heatmap and share it with your colleagues to uncover more insights.

Always-On, Real-Time Data

Be sure you never miss a single click. Your heatmaps continuously process loads of data at the back end to record and display behavioral data real-time.

Cross-Platform Tracking

Choose the device of your preference. You can view heatmaps for visitors by using a desktop, mobile, or tablet.

Observing your users will give you ideas to make improvements. Use VWO’s Plan capabilities to collaborate with your team for creating and prioritizing your testing hypotheses, based on these ideas.
Explore plan

Ubisoft Used A/B Testing to Increase Conversions by 12%

Learn How

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