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Start your optimization journey by getting all your metrics and funnels in one place, establishing baselines and monitoring them over a period of time.
Observe and understand visitor actions - what makes them leave landing pages, abandon shopping carts, and exit funnels.
Record your research observations and collaborate with your team to brainstorm and prioritize testing ideas.
Put your hypotheses to test and see which ones lead to increased revenue, sign-ups and goal completions.
Deliver customized content to hand-picked visitor segments based on their preferences.
With VWO’s powerful connectivity flowing across the entire platform, you will always be able to view a complete picture of your optimization journey. At any point in time, if you see any new element on your website, you will have supporting data on why that element was added, what was the test associated with it, the reason behind the hypothesis along with data insights that backed the hypothesis. These sequential learnings are possible only with a well connected platform.