VWO ZoomInfo Integration

ZoomInfo is a SaaS platform that provides B2B contact and company intelligence data. It maintains a database of business professionals, companies, and firmographic information gathered through web crawling and other data collection methods. Sales, marketing, and recruiting teams use ZoomInfo to identify potential customers, enrich lead data, and conduct market research.

This integration allows you to leverage ZoomInfo’s rich B2B data directly within VWO to create targeted A/B tests and personalization campaigns. For instance, you can design personalized experiences and target A/B tests based on key company attributes, IP addresses, and buyer journey stages.

Additionally, you can also use ZoomInfo data to target campaigns across the VWO platform. For instance, you can use it to segment session recording of high value accounts, or run surveys on them.

1. Account-based personalization

The integration enables personalized content delivery based on company attributes identified through ZoomInfo. For instance, when visitors from specific company IP addresses visit your website, you can tailor their experience through personalization.

2. High-value account behavior analysis

Using ZoomInfo’s company identification capabilities, you can create segments of your high-value target accounts and analyze their behavior through VWO’s session recordings and heatmaps. For example, if you’re targeting enterprise companies in the healthcare sector, you can use ZoomInfo’s firmographic data to identify these visitors and then use VWO to view their session recording and understand user behavior.

3. Targeted A/B tests

Use account-based data from Zoominfo to segment your target accounts based on buyer intent, engagement, or predictive scores, and run tests only for these high-value accounts. For example, if ZoomInfo indicates that a company is in the healthcare sector, you can use VWO to A/B test healthcare-specific messaging