VWO Wordpress Integration

WordPress is a popular Content Management System (CMS) that lets you build and manage websites without needing to code. It powers about 43% of all websites on the internet. The platform is particularly popular among small businesses, and e-commerce sites due to its flexibility and ease of use.

VWO’s integration with WordPress is enabled through a plugin which allows you to add VWO on your WordPress site by just mentioning the VWO account ID. No coding is required.

1. Once the plugin is installed and integrated, users can create unlimited tests from VWO without requiring to manually add any code.

2. The plugin automatically tracks Woocommerce events in VWO Data360 along with detailed properties, enabling you to utilize them later as metrics within VWO campaigns. The events tracked by the VWO plugin are:

  a. Product viewed 
  b. Add to cart
  c. Product removed from cart 
  d. Purchase order

1. Run A/B tests without any coding knowledge

The most significant usecase of this integration is that it enables non-technical WordPress site owners run A/B tests and optimization campaigns without coding knowledge. The plugin eliminates the need for manual code implementation, making experimentation accessible to marketers and content managers.

2. Use Woocommerce events as metrics in VWO campaigns

By tracking Woocommerce events in VWO Data360 you can utilize them as metrics in VWO campaigns. For instance, if you are running an A/B test you can determine the winner on the basis # of purchases; a Woocommerce event which you are tracking in VWO Data360. You can similarly use other Woocommerce events as metrics in your VWO campaign.

3. Use VWO Insights to analyze your user behavior 

With this integration you can easily leverage VWO Insights which supports six powerful features i.e. session recordings, heatmaps, surveys, form analytics, and funnels. These tools can help you conduct a 360-degree qualitative analysis of your WordPress site and discover growth opportunities.