VWO Storyblok Integration

Storyblok is a headless content management system (CMS) with a visual editor, enabling developers and marketers to create, manage, and publish content for websites and digital platforms independently and flexibly.

The integration offers a VWO app in Storyblok app store that you can install to enable a bidirectional sync between the two products. In nutshell, the app offers two benefits:

1. It allows you to create feature flags in VWO within the Storyblok UI. You don’t have to switch between two products for the same.
2. Create variation of website or app components within Storyblok and seamlessly sync them in VWO to run an A/B test.

1. Initiate A/B tests on website components from within Storyblok

Select any component of your website and create the variations within the Storyblok CMS. The variations will seamlessly sync in VWO where you can trigger the test and determine the winning experience.

2. Progressively roll out new experiences

For instance, if you’re testing a new pricing model and want to assess user reactions before launching it to the entire audience, you can use this integration to implement controlled rollout directly within Storyblok. This allows you to gradually introduce the change over time or based on its impact on key metrics.

3. Show personalized content to specific audiences

Let’s say you want to display logos on your website based on the visitor’s location, you can easily create variations for different regions, and configure the personalization rules in VWO to serve the content based on the visitor’s country.