VWO Snowplow Integration

Snowplow Analytics is a powerful behavioral data platform that captures and processes detailed customer interactions on your website. Unlike basic analytics tools, it collects granular event-level data about visitor actions, giving you complete ownership and control of your data.

1. Unified data collection and analysis

Seamlessly combine VWO’s A/B testing and experimentation data with other behavioral data in your Snowplow environment. This unified approach allows you to store all data in your chosen data warehouse, whether it’s Elasticsearch, Amazon Redshift, Google BigQuery, or Snowflake.

2. Enhanced data control and ownership

Maintain complete ownership and control over your experimentation data with the Snowplow pipeline running in your own cloud account (AWS/GCP). This level of control allows you to implement custom data retention policies and security measures that align with your organization’s requirements.

1. Advanced experiment analysis

Combine experimentation data from VWO with other customer touchpoint data in Snowplow to perform sophisticated analysis. For example, a retail company could analyze how A/B test variations impact not just immediate conversion rates, but also long-term goals like customer lifetime value, repeat purchase behavior, and cross-channel engagement.

2. Machine learning and advanced processing

Use big data tools like Spark through EMR to process experimentation data and build predictive models based on experiment results. Identify patterns and insights across multiple experiments