VWO Shopify Integration

Shopify is an all-in-one e-commerce platform. It offers features like customizable storefronts, shopping cart functionality, payment processing, inventory management, and marketing tools – essentially everything needed to run an online retail business. It’s one of the largest ecommerce companies globally, catering to businesses in more than 175 countries. 

The VWO app for Shopify enables seamless integration between these platforms in just a few clicks. Once installed from the Shopify app store, it provides two major benefits:

1. SmartCode Installation: Automatically deploys VWO’s tracking code across your Shopify store (except checkout, post-purchase, and order status pages), eliminating manual code implementation.
2. Event Tracking: Streams Shopify’s standard events (like page views, product views, cart actions, and purchases) to VWO with detailed properties, allowing for flexible configuration of which events to track. These events can be used for campaign targeting and metrics in VWO.

1. Easily install VWO SmartCode and unlock the full power of VWO’s optimization suite for your Shopify Store

With the VWO app you can easily install the VWO Smartcode on all your website pages by just mentioning your Account ID. No need to manually install the code on your website.  

Once installed, easily run A/B test and personalization campaigns on any page, and analyze visitor behavior through session recordings and heatmaps. The VWO app also automatically handles script placement, loading optimization, and updates when new versions are released. The integration also ensures proper security compliance and performance optimization while reducing technical overhead and maintenance costs.

2. Utilize Shopify standard events as metrics in your A/B tests and personalization campaigns

The Shopify events being streamed into VWO can be easily utilized as a metrics in VWO campaigns. This eliminates the need for custom event setup and ensures that important e-commerce activities like ‘add to cart’, ‘checkout initiated’, and purchase completions can be easily used to measure the success of your optimization experiments.

3. Leverage Shopify standard events to create funnels

Leverage Shopify’s native events like product views, add-to-cart actions, and checkout steps to build comprehensive conversion funnels in VWO. Identify key drop-off points, optimize your conversion path, and measure the impact of your testing efforts across the entire shopping experience.