VWO Segment Integration

Segment.com is a customer data platform that simplifies data collection and integration. It allows businesses to collect customer data from various sources, unify it into a single platform, and then route it to different marketing and analytics tools. This helps companies get a clearer understanding of their customers and personalize their marketing efforts.

1. Target VWO campaign using Segment data

With data flowing from Segment to VWO, you can leverage the rich user attributes and events captured by Segment to create more targeted campaigns in VWO. Basically, you can use Segment attributes and events just as you would VWO’s native ones to define precise user groups for testing and personalization campaigns. 

2. Leverage Segment ‘Audience’ while setting up visitor targeting in VWO

You can also import Segment’s ‘Audience’ into VWO and use it for targeting across the VWO platform. For instance, you could run personalization or testing campaigns on Segment’s audience list, or use it to create custom views for your session recording and heatmap. 

3. Tag your visitors’ experimentation activity in your analytics tool

With Segment, you can effortlessly push your visitors’ experimentation data in VWO to your existing analytics tool. This allows you to run larger analyses, combining your visitors’ experimentation details along with other metrics, reports, dimensions, already defined in your analytics tool.

4. Unify your data at one place

If Segment is your inhouse CDP you can leverage this integration to push all your VWO data, including user behavior, events, and attributes, to Segment, where it can be unified with data from other sources.

1. Utilize user data in Segment to target your A/B tests

For instance, define users who have abandoned the cart by utilizing ‘Segment’ data, and A/B test different incentives via VWO to drive them to complete the purchase.

2. Import Segment ‘Audience list’ to run analysis across VWO Insights platform

For instance, if you have defined “Free trial users” audience in Segment and want to view their session recording, you can seamlessly import this audience list into VWO Insights, and capture session recordings specifically of those users.

3. Utilize user data in Segment to deliver personalized experiences across web and mobile

For instance, you can define ‘Audience’ in Segment who frequently view a particular category of products on your mobile app and target them with personalized offers via VWO on the website. 

4. Analyze your customer journey by integrating VWO’s experimentation data with other analytics tools

For instance, if you use Heap, Amplitude, GA, or any other analytics tool connected through Segment, you can push VWO’s campaign data to them and tie it with the larger user behavior data for a richer understanding of your user journey.