VWO Piwik PRO Integration

Piwik PRO is a privacy-focused web analytics platform that helps organizations track and analyze their website visitors’ behavior while maintaining data privacy compliance. It’s similar to Google Analytics but with stronger privacy features and the option to host the analytics data on your own servers, giving you full control over your data. Organizations use it to understand how people interact with their websites while respecting user privacy and complying with regulations like GDPR.

VWO’s integration with Piwik PRO enables seamless transfer of A/B test data (campaign IDs, variations) into Piwik PRO. This allows advanced segmentation of visitors by test groups (control/variation) to analyze performance metrics like conversions or purchases.

This combined data facilitates custom reporting using VWO-specific events (category, action, name) within Piwik PRO’s analytics, empowering you to make data-driven decisions to optimize experiments.

1. Analyzing A/B Test Impact on Conversions

Segment Piwik PRO users by VWO campaign variations to compare conversion rates, revenue, or goal completions tied to each variation.

For example, compare conversion rates in Piwik PRO between VWO’s “Pricing Page Variation A” (control) and “Pricing Page Variation B” (test) to determine which version drives higher revenue.

2. Personalization Performance Tracking

Create personalization campaigns within VWO and measure engagement metrics within Piwik PRO to analyze their effectiveness. For instance, use VWO to display personalized home page banner to returning visitors and use Piwik metrics like bounce rate, session duration etc. to measure the success of the campaign