VWO Piano Analytics Integration

The VWO-Piano Analytics integration automatically syncs your A/B testing data into Piano’s analytics platform, allowing you to segment and analyze visitors based on which test variations they were exposed to.

This enables you to analyze how different test variations affect user engagement, conversions, and other key metrics already set up in Piano. Additionally, you could leverage Piano’s advanced segmentation and reporting capabilities to extract more insights from your experimentation program.

1. Analyze your experiment variations performance against Piano metrics

Track unique visitors across control and variation groups and understand their behavior across different metrics. Piano analytics captures the full story of your website via advanced behavioral data harvesting toolsets. By creating specific segments for control and variation groups, you can understand how users interact with the site during tests and what factors drive engagement and conversion.

2. Define custom events and track their performance against A/B tests

Define business goals as custom events and understand how your A/B tests influence those specific goals. This approach enables you to measure test outcomes in the context of your broader business objectives.

For example, you can set up custom events like “Completed Checkout” or “Subscribed to Newsletter” and track how different A/B test variations impact these actions.