VWO Pendo Integration

Pendo is a product experience and analytics platform that enables teams to analyze user behavior, deliver in-app guides, gather feedback, and optimize software across web and mobile applications

This integration would allow you to push VWO campaign data, i.e. campaign and variation name/ID, into Pendo where you can utilize it for creating segments or filtering reports across the Pendo platform.

Analyze an experiment’s impact on user’s overall journey

By integrating VWO campaign data into Pendo, you can gain deeper insights into how A/B test variations impact the overall user experience, leveraging the existing metrics tracked in Pendo. This allows you to track user journeys, including the paths they take and the product features they engage with, based on the A/B test variations they encounter.

Target guides and NPS based on A/B test variation

Target specific guides and NPS surveys based on the A/B test variations users are exposed to, enabling a more personalized user experience. For example, if users in Variation A show interest in a specific feature, you can trigger a targeted guide highlighting that feature or prompt an NPS survey asking about their experience with it.

1. Analyze an experiment’s impact on user’s overall journey

By integrating VWO campaign data into Pendo, you can gain deeper insights into how A/B test variations impact the overall user experience, leveraging the existing metrics tracked in Pendo. This allows you to track user journeys, including the paths they take and the product features they engage with, based on the A/B test variations they encounter.

2. Target guides and NPS based on A/B test variation

Target specific guides and NPS surveys based on the A/B test variations users are exposed to, enabling a more personalized user experience. For example, if users in Variation A show interest in a specific feature, you can trigger a targeted guide highlighting that feature or prompt an NPS survey asking about their experience with it.