VWO Pendo Integration
Push VWO campaign data into Pendo and understand how your A/B tests impact user behavior and product adoption
Integrations > Pendo
About Pendo
Pendo is a product experience and analytics platform that enables teams to analyze user behavior, deliver in-app guides, gather feedback, and optimize software across web and mobile applications
Benefits
This integration would allow you to push VWO campaign data, i.e. campaign and variation name/ID, into Pendo where you can utilize it for creating segments or filtering reports across the Pendo platform.
Analyze an experiment’s impact on user’s overall journey
By integrating VWO campaign data into Pendo, you can gain deeper insights into how A/B test variations impact the overall user experience, leveraging the existing metrics tracked in Pendo. This allows you to track user journeys, including the paths they take and the product features they engage with, based on the A/B test variations they encounter.
Target guides and NPS based on A/B test variation
Target specific guides and NPS surveys based on the A/B test variations users are exposed to, enabling a more personalized user experience. For example, if users in Variation A show interest in a specific feature, you can trigger a targeted guide highlighting that feature or prompt an NPS survey asking about their experience with it.
Use cases
1. Analyze an experiment’s impact on user’s overall journey
By integrating VWO campaign data into Pendo, you can gain deeper insights into how A/B test variations impact the overall user experience, leveraging the existing metrics tracked in Pendo. This allows you to track user journeys, including the paths they take and the product features they engage with, based on the A/B test variations they encounter.
2. Target guides and NPS based on A/B test variation
Target specific guides and NPS surveys based on the A/B test variations users are exposed to, enabling a more personalized user experience. For example, if users in Variation A show interest in a specific feature, you can trigger a targeted guide highlighting that feature or prompt an NPS survey asking about their experience with it.
Shared data
Features by plan
| Feature | Starter | Growth | Pro | Enterprise |
|---|---|---|---|---|
| Push Based |
Works with
VWO plan
Developed by
VWORelated article
For questions/concerns
support@vwo.com
Heatmaps, clickmaps, user recordings, and surveys paint a full picture of how customers interact with different parts of our website. These insights have been instrumental in helping us understand our customers' needs and eliminate the guesswork in our marketing efforts. VWO has helped us become more data-driven in our approach and we've successfully added features to facilitate customer needs and provide them a seamless website experience.
Director of Growth Marketing
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VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
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