VWO Miva Integration

Miva is an e-commerce platform and software company that provides tools for building and managing online stores. It offers a complete system for businesses to create websites, process payments, manage inventory, and handle other aspects of running an online retail business. The platform is particularly known for serving mid-sized businesses and for its customization capabilities.

The VWO integration with Miva gives merchants complete access to VWO’s optimization suite.

By implementing VWO SmartCode, merchants can leverage every VWO capability including Testing, Insights, and Personalization solutions to optimize their Miva store’s performance and improve customer experience.

1. Optimize Checkout Flow for Higher Conversions

Using VWO’s session recordings and heatmaps, merchants can identify where customers drop off during checkout. They can then A/B test different checkout layouts, form fields, and payment options to reduce cart abandonment and increase conversion rates.

2. Improve Product Page Performance

With session recordings and heatmaps merchants can view how users interact with product pages, and identify usability issues. They can additionally utilize the insights to optimize product page elements like image placement, description layout, pricing display, and call-to-action buttons.

3. Personalize experience based on customer behavior

By analyzing visitor behavior and segmentation data, merchants can deliver personalized product recommendations, offers, and content to different customer segments. This personalization can extend across homepage layouts, category pages, and promotional banners to enhance customer engagement.