VWO Matomo Integration
Seamlessly export VWO campaign data to your Matomo analytics account for enhanced analysis and segmentation.
Integrations > Matomo
About Matomo
Matomo (formerly Piwik) is an open-source web analytics platform that provides detailed analysis of website traffic and user behavior while prioritizing user privacy. Unlike Google Analytics, Matomo allows organizations to host the analytics platform on their own servers, giving them full control over their data. It offers features like visitor tracking, goal conversion monitoring, and A/B testing.
Benefits
The key benefit of VWO-Matomo integration is that it allows you to push VWO campaign-specific data to your Matomo analytics account for enhanced analysis and segmentation.
The data from VWO experiments can be analyzed alongside other Matomo analytics data to get deeper insights into how variations affect overall user behavior and engagement.
Use cases
1. Comprehensive experiment analysis
Create visitor segments in Matomo based on which VWO test variation they saw, then analyze their long-term behavior like repeat visits, time on site, and pages per session – revealing how your test changes affect different user groups.
2. Revenue Impact Analysis
Track how your A/B test variations directly affect revenue – e.g., test a new product page layout and see exactly how it impacts total order value and customer purchase patterns in Matomo’s detailed revenue reports.
Shared data
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool.
Features by plan
| Feature | Starter | Growth | Pro | Enterprise |
|---|---|---|---|---|
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Export Campaign Info
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool. |
Works with
VWO plan
Tags
Developed by
VWORelated article
For questions/concerns
support@vwo.com
Heatmaps, clickmaps, user recordings, and surveys paint a full picture of how customers interact with different parts of our website. These insights have been instrumental in helping us understand our customers' needs and eliminate the guesswork in our marketing efforts. VWO has helped us become more data-driven in our approach and we've successfully added features to facilitate customer needs and provide them a seamless website experience.
Director of Growth Marketing
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VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
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