VWO Matomo Integration

Matomo (formerly Piwik) is an open-source web analytics platform that provides detailed analysis of website traffic and user behavior while prioritizing user privacy. Unlike Google Analytics, Matomo allows organizations to host the analytics platform on their own servers, giving them full control over their data. It offers features like visitor tracking, goal conversion monitoring, and A/B testing.

The key benefit of VWO-Matomo integration is that it allows you to push VWO campaign-specific data to your Matomo analytics account for enhanced analysis and segmentation.

The data from VWO experiments can be analyzed alongside other Matomo analytics data to get deeper insights into how variations affect overall user behavior and engagement.

1. Comprehensive experiment analysis

Create visitor segments in Matomo based on which VWO test variation they saw, then analyze their long-term behavior like repeat visits, time on site, and pages per session – revealing how your test changes affect different user groups.

2. Revenue Impact Analysis

Track how your A/B test variations directly affect revenue – e.g., test a new product page layout and see exactly how it impacts total order value and customer purchase patterns in Matomo’s detailed revenue reports.