VWO Marketo Integration

Marketo is a leading marketing automation platform that helps businesses streamline, automate, and measure marketing tasks and workflows, primarily for customer acquisition and engagement. With features such as email marketing, lead nurturing, analytics, and customer journey management, Marketo enables companies to effectively connect with their audience across channels.

1. Push VWO campaign data to Marketo

The integration enables you to export visitor-specific experiment data from VWO directly into Marketo. This campaign data can then be used as a parameter to create different smart lists in Marketo. 

2. Import Marketo smart lists into VWO for targeting

Sync your Marketo smart lists directly into VWO thereby enabling a more sophisticated visitor targeting.

1. Run targeted tests and personalization campaigns on your Marketo Smartlists

Import Marketo Smartlists into VWO and leverage them in your VWO campaigns. You can essentially use visitor information already captured in Marketo to create smartlists and sync them in VWO to create more personalized and targeted VWO campaigns.

2. Utilize VWO campaign data in Marketo for various marketing use-cases

For instance:

• Use experiment participation as a behavioral signal in your lead scoring model
• Send targeted email content based on which website variation a lead experienced. For example, if a contact engages with an “Enterprise Features” variation, send enterprise customer success stories.
• Give sales teams visibility into which website experiences their leads saw

3. View session recording and heatmap of your Marketo smartlists

Create Smartlists in Marketo based on their behavior on the website and check their session recordings and heatmaps in VWO. For instance, you can segment visitors in Marketo who dropped off during critical steps, like pricing or demo pages, and analyze their session recording in VWO to uncover potential friction points.

4. Run survey on Marketo smartlists

By importing Marketo smartlists to VWO you can run surveys on specific segments to gather targeted feedback. For example, you can survey enterprise leads who abandoned during the pricing page visit to understand their objections, or collect feedback from highly engaged leads to improve your product offerings.