VWO Magnolia CMS Integration

Magnolia is a composable enterprise DXP that helps organizations create, manage, and deliver content-driven digital experiences across websites, apps, and portals. Its flexible architecture, combined with integrations with marketing, commerce, and analytics tools, makes it easy to unify content, data, and legacy systems while scaling digital initiatives efficiently.

1. Experiment with confidence

See live VWO tests and results in Magnolia and make content updates confidently, knowing which variations are running without leaving your workflow.

2. Faster, smarter decisions

Leverage VWO’s analytics and conversion metrics to see which content, layouts, or components perform best, enabling data-driven optimization.

3. Optimized digital experiences

Launch A/B, multivariate, or split-URL tests via VWO on pages, funnels, and campaigns to continuously improve engagement and conversions.

4. Front-end flexibility

Magnolia’s headless architecture means the integration works with any front-end framework, giving your teams the freedom to optimise across any tech stack.

1. Landing page & experience optimization

Build and test different layouts, hero banners or promo modules in Magnolia, and run A/B or multivariate tests via VWO to identify most effective design.

2. Personalized across digital touchpoints

Combine Magnolia’s content management with VWO segmentation to serve tailored variations (e.g. by region or user type) and test which performs best.

3. Conversion funnel improvements

Experiment with forms, checkout flows or onboarding pages with Magnolia + VWO to reduce friction and boost completion rates.

4. Controlled rollouts for new content or features

Publish changes or new templates to a subset of users (traffic allocation / split‑URL or multivariate tests), validate performance in VWO, then roll out the winning version globally via Magnolia.