VWO Jira Integration

Jira is a project management and issue tracking software developed by Atlassian. It helps teams plan, track, and manage work through features like customizable workflows, agile boards, bug tracking, and reporting tools. Originally created for software development teams, it’s now widely used across various industries for task management and project coordination.

This integration allows VWO to automatically push observations and hypotheses as tickets into Jira. Teams can then track and manage these tickets directly in their Jira projects.

So when the user observes something important about user behavior or website performance and documents it in VWO as Observation and Hypothesis, it automatically creates a Jira ticket.

So if your team uses Jira for issue tracking, this integration ensures that insights are quickly turned into actionable tasks.

1. Bug tracking from session recording and heatmaps

Create Jira tickets for any issues or bugs identified from heatmaps or session recordings. For instance, suppose the heatmap indicates that 75% of users are unable to click the payment button on mobile. 

Once you create an Observation or Hypothesis from this insight in VWO, it will automatically convert into Jira ticket with user recordings for the dev team to fix mobile compatibility.

2. Feature development from user insights

Convert valuable VWO observations about user behavior (like drop-offs in checkout) into immediate Jira development tasks for product improvements. For instance, suppose the funnel in VWO indicates that 40% of users exit during form completion. This observation can be automatically converted into Jira ticket suggesting field reduction and auto-fill implementation.