VWO Invoca Integration

Invoca is a conversation intelligence platform that helps businesses track, analyze, and optimize inbound phone calls by connecting call data with digital marketing, sales, and customer experience tools. With this 1st-party data, organizations teams can create better customer experiences that increase conversions and drive higher revenue.

The key benefit of the VWO–Invoca integration is that it enables businesses to connect website behavior with offline phone conversion outcomes. This allows organizations to accurately measure the true impact of A/B tests, personalization, and user journey optimization – integrating both online and offline conversion outcomes into CX strategy.

By sending Invoca call events into VWO, teams can track which digital experiences drive high-quality calls, identify moments of digital abandonment, filter session recordings by call behavior, and make data-backed decisions that optimize both online and offline user experience. 

1. Measure A/B Tests by call conversions

Use Invoca call outcomes as a goal in A/B tests to measure how different variants impact offline conversions (calls), not just online actions like clicks or form fills.

2. Analyze pre-call behavior with session recordings & heatmaps

Use event-based filters to view only the sessions where specific Invoca events are triggered (e.g., filter only those recordings where a user make a phone call). Likewise, use heatmap segmentation by event to analyze where users click or hover before initiating a call. This helps understand pre-call behavior and optimize CTAs or content that drive calls.