VWO Glassbox Integration

Glassbox is a powerful digital analytics solution that provides complete visibility into your website and app performance. By capturing and analyzing every user interaction in real-time, it reveals detailed insights into customer behavior, technical issues, and conversion opportunities through comprehensive session recordings, heatmaps, and funnel analytics.

This integration will enable you to push VWO campaign data to Glassbox wherein it can be utilized for filtering and segment creation. For instance, you can filter recorded sessions in Glassbox by VWO experiment or variation ID. Or you can create a segment using the VWO campaign as a parameter.

1. Filter session recordings by VWO campaign or variation

For example, if you’re running an A/B test on your checkout page, you can filter Glassbox recordings to see only sessions where users encountered Variation B, helping you understand why conversion rates differed between variations.

2. Create a segment using VWO campaign as an attribute

For example, if you’re running a personalization campaign targeting returning visitors through VWO, you can create a segment in Glassbox consisting of users exposed to the campaign. This allows you to analyze their behavior, such as browsing patterns and actions, and compare it against users who were not part of the campaign, enabling you to effectively measure its impact.

3. Filter Journey maps by VWO campaign or variation

For example, if you’re running an A/B test with VWO to compare two different landing page designs—one with a video introduction and one with a static image—you can filter Journey Maps in Glassbox to focus on users who saw each specific variation. This enables you to visualize and compare the paths these users take throughout your website.