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VWO Fullstory Integration

VWO + FullStory integration lets you filter session replays in Fullstory based on VWO test variations, thereby helping you understand why certain variations perform better & identify usability issues.

Integrations > Fullstory

About Fullstory

FullStory is a digital experience intelligence platform that captures and analyzes user behavior on websites and mobile apps. It records user sessions, allowing businesses to replay them like a video, see heatmaps, and analyze user interactions. This helps identify pain points, understand user behavior, and improve online experiences to increase conversions and customer satisfaction.

Benefits

FullStory’s session replay allows you to see exactly how users interact with your website, like a DVR recording of their experience. But what if you could understand how those user experiences change based on A/B testing experiments you’re running?

This integration with VWO unlocks that possibility. By connecting VWO’s experimentation data to FullStory, you can filter and segment session replays based on which variation of an experiment a user experienced. This allows you to analyze the impact of your A/B tests on actual user behavior, giving you deeper insights into why certain variations perform better than others.

Fullstory Vwo

Use cases

1. Filter session replays of users in Fullstory by A/B test or A/B test variation

Filter session replays of users who have been part of an experiment to check how they are interacting with the tested changes. In fact, go a level deeper and filter session recordings by experiment variation to see how users navigate through different variations and engage with specific changes made during the test.

2. Track how your experiment impact key conversion funnels

Define VWO experiment as a funnel step and track how users are navigating through key conversion paths after becoming part of an experiment. By analyzing how users in different variations progress through your funnel, you can better understand the experiment’s impact on different stages of the user journey.

3. Detect usability issues caused by your experiment variations

FullStory automatically captures signals of user frustration, such as rage clicks, error clicks, and other erratic behaviors. When you correlate these signals with VWO variations, you can determine if a particular variation is causing increased frustration.

4. Compare variations against key business metrics in FullStory

If you are using FullStory to track your business KPIs, you can create segments within your Metrics to isolate data for users exposed to different experiment variations. This way, you can map your experiment’s performance against broader business objectives, allowing you to see how each variation impacts overall KPIs that you are tracking in Fullstory.

Shared data

Feature
Push Based
Campaign data
Events

VWO plan

Available from Starter plan

Tags

AnalyticsBehavioral analysisSession replay

Developed by

VWO

For questions/concerns

support@vwo.com
Icon Quote

Heatmaps, clickmaps, user recordings, and surveys paint a full picture of how customers interact with different parts of our website. These insights have been instrumental in helping us understand our customers' needs and eliminate the guesswork in our marketing efforts. VWO has helped us become more data-driven in our approach and we've successfully added features to facilitate customer needs and provide them a seamless website experience.

Jon Corwin Photo
Jon Corwin

Director of Growth Marketing

Noble Studios

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