VWO Drupal Integration

Drupal is a free, open-source content management system (CMS) used to build and manage websites and digital applications. It was first released in 2001 and is written in PHP. Drupal offers relatively greater customization and scalability than other CMSes, making it a preferred choice for complex, large-scale websites.

1. Easy SmartCode Installation

The primary benefit is that VWO’s Drupal plugin enables automatic installation of the VWO SmartCode on your website, eliminating the need for manual code implementation. This saves time and reduces the risk of implementation errors.

2. Flexible Installation Options

The integration offers multiple installation methods to suit different Drupal setups:

• Using Composer for Drupal 8 and above, which helps manage dependencies
• Manual installation via zip file for both Drupal 7 and newer versions

3. Simple Configuration

Once installed, the integration requires minimal setup – you only need to enter your VWO account ID in the configuration settings to get started with creating campaigns.

The VWO-Drupal integration enables Drupal users to fully leverage the powerful suite of VWO features for website optimization, A/B testing, personalization, and behavioral analysis.

With the VWO Drupal integration, users gain access to a wide array of powerful optimization and personalization features, allowing them to run A/B and multivariate tests, implement behavioral targeting, and deliver personalized content based on user behavior or traffic source. 

Drupal users can 

• Run A/B tests on their website pages to able to continuously refine their websites and maximize ROI.
• Deliver personalized content based on user behavior or demographic data.
• Leverage VWO’s heatmaps, session recordings, and onsite surveys to gain valuable insights into user behavior and improve user experience.