VWO Demandbase Integration

Demandbase is a B2B (Business-to-Business) marketing and sales intelligence platform that provides account-based marketing (ABM), advertising, and sales solutions. It offers a suite of tools for identifying high-value accounts, automating marketing and advertising campaigns, measuring performance, and aligning sales and marketing teams.

VWO is a comprehensive experience optimization platform, while Demandbase is a leading account-based marketing solution. This integration allows you to leverage Demandbase’s third-party account data in VWO Insights, Testing, and Personalize campaigns.

With this setup, you can create personalized experiences for your key accounts, run targeted A/B tests to optimize those experiences, and conduct behavioral analysis to understand how these accounts interact with your site. This enables a more tailored and data-driven approach to account-based marketing.

1. Personalize experiences for targeted accounts

Utilize Demandbase’s firmographic data—such as company size, industry, and revenue—to create segments of targeted accounts, and deliver personalized web experiences tailored to each segment. For instance, if you’re selling CMS software, you could craft distinct experiences for different audience types, such as Product Managers, Developers, and Marketers.

2. Run A/B tests on targeted accounts

Run experiments exclusively for the accounts that matter most, ensuring your test results are not skewed by irrelevant traffic. You can use Account data from Demandbase to segment your targeted accounts and run tests only on them. 

For example, if your business targets enterprise companies, you can use account-based data to test different website experiences only for large enterprises. This ensures that you are optimizing your website only for your targeted audience group and preventing unqualified traffic from influencing your decision.

3. View session recording and heatmaps of targeted accounts 

Use Demandbase data to segment your targeted accounts in VWO, and view their corresponding session recording and heatmaps. To add on to the previous example- if you are targeting enterprise companies you could use account based data to view session recording and heatmaps of only large enterprises. 

Additionally, you can use Account data to target Surveys, and enable form tracking for a particular user group. 

4. Run account specific offers

Leverage Demandbase’s account data to craft highly targeted, personalized offers that address each account’s specific needs

For example, if you have a list of large, high value accounts, you can create corresponding offer pages for each of them. Thereafter, you can upload your account list while setting up a personalization campaign in VWO, and Demandbase’s powerful account identification feature will ensure that any user visiting from those companies view the relevant offer.