VWO Clearbit Integration

Clearbit is a B2B data company that provides business intelligence and enrichment APIs. It aggregates data from various public sources to provide detailed company and person information, helping businesses with lead generation, marketing, and sales operations. Their core products include enrichment, prospecting, and reveal tools.

The VWO<>Clearbit integration empowers businesses to leverage company-level data from IP addresses to run optimization campaigns in VWO.

It allows you to automatically personalize website experience, run targeted A/B tests, and segment session recordings based on attributes like company size, industry, location, and revenue – all without requiring visitors to fill out any forms.

1. Enterprise account targeting

Create specific experiences for visitors from targeted enterprise accounts. For example, when someone from Microsoft visits your site, automatically display relevant case studies from tech giants, and show enterprise-specific features

2. Targeted A/B tests

Run sophisticated, industry-specific A/B tests that speak directly to different market segments. For instance, test different hero sections where financial companies see “Secure your data with 99.99% uptime” with bank logos, while SaaS companies see “Scale faster with 2x productivity” with tech logos.

3. Targeted behavioral analysis

Unlock deeper insights into how target accounts interact with your platform. Segment heatmaps, session recordings, and funnel analysis by company attributes like industry, size, and technology stack, available from Clearbit. Use these insights to continuously refine your ABM strategy and improve conversion rates for specific customer segments.