VWO Amplitude Integration
Seamlessly connect Amplitude cohorts with VWO, while pushing VWO campaign data back into Amplitude for deeper insights.
Integrations > Amplitude
About Amplitude
Amplitude is a product analytics platform that helps companies understand user behavior and improve their digital products. It provides detailed analytics and insights about how users interact with websites, mobile apps, and other digital interfaces by tracking events, user flows, and engagement patterns.
Benefits
This integration will allow you to seamlessly connect Amplitude cohorts with VWO, while also allowing you to push VWO campaign data back into Amplitude for deeper insights.
Use cases
1. Send Amplitude Cohorts to VWO Testing
You can also directly use Amplitude cohorts to set up targeting in VWO test campaigns. For instance, if you have defined your customer ‘cohort’ in Amplitude you can easily import it to your VWO campaign and run tests on those users. No need to additionally define that user group in VWO.
2. Send Amplitude Cohort to VWO Insights
Apart from VWO Testing, you can also import Amplitude cohorts to VWO Insights for a more targeted analysis. Use Amplitude cohorts to create custom views for session recordings and heatmaps. Or, use it to target Surveys, and enable form tracking for a particular user group. You can similarly use it across the VWO Insight platform.
3. Send VWO Campaign data to Amplitude
This integration also enables you to send VWO campaign info to Amplitude, allowing you to correlate experiment results with detailed behavioral data. So while VWO tells you which variation won, with Amplitude, you can dive deeper into why that variation performed better by analyzing user interactions, journey flows, and engagement patterns.
Features by plan
Feature | Starter | Growth | Pro | Enterprise |
---|---|---|---|---|
Push Based | ||||
Targeting Based | Add-on only |
VWO plan
Tags
Developed by
VWORelated article
For questions/concerns
support@vwo.comHeatmaps, clickmaps, user recordings, and surveys paint a full picture of how customers interact with different parts of our website. These insights have been instrumental in helping us understand our customers' needs and eliminate the guesswork in our marketing efforts. VWO has helped us become more data-driven in our approach and we've successfully added features to facilitate customer needs and provide them a seamless website experience.
Jon CorwinDirector of Growth Marketing