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VWO Amplitude Integration

Seamlessly connect Amplitude cohorts with VWO, while pushing VWO campaign data back into Amplitude for deeper insights.

Integrations > Amplitude

About Amplitude

Amplitude is a product analytics platform that helps companies understand user behavior and improve their digital products. It provides detailed analytics and insights about how users interact with websites, mobile apps, and other digital interfaces by tracking events, user flows, and engagement patterns.

Benefits

This integration will allow you to seamlessly connect Amplitude cohorts with VWO, while also allowing you to push VWO campaign data back into Amplitude for deeper insights.

Use cases

1. Send Amplitude Cohorts to VWO Testing

You can also directly use Amplitude cohorts to set up targeting in VWO test campaigns. For instance, if you have defined your customer ‘cohort’ in Amplitude you can easily import it to your VWO campaign and run tests on those users. No need to additionally define that user group in VWO.

2. Send Amplitude Cohort to VWO Insights

Apart from VWO Testing, you can also import Amplitude cohorts to VWO Insights for a more targeted analysis. Use Amplitude cohorts to create custom views for session recordings and heatmaps. Or, use it to target Surveys, and enable form tracking for a particular user group. You can similarly use it across the VWO Insight platform.

3. Send VWO Campaign data to Amplitude

This integration also enables you to send VWO campaign info to Amplitude, allowing you to correlate experiment results with detailed behavioral data. So while VWO tells you which variation won, with Amplitude, you can dive deeper into why that variation performed better by analyzing user interactions, journey flows, and engagement patterns.

Shared data

Feature
Push Based
Campaign data
Event
Targeting Based
Attribute list
Cohort

Features by plan

Feature Starter Growth Pro Enterprise
Push Based
Targeting Based Add-on only

VWO plan

Tags

AnalyticsEvent analytics

Developed by

VWO

For questions/concerns

support@vwo.com
Icon Quote

Heatmaps, clickmaps, user recordings, and surveys paint a full picture of how customers interact with different parts of our website. These insights have been instrumental in helping us understand our customers' needs and eliminate the guesswork in our marketing efforts. VWO has helped us become more data-driven in our approach and we've successfully added features to facilitate customer needs and provide them a seamless website experience.

Jon Corwin Photo
Jon Corwin

Director of Growth Marketing

Noble Studios

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