VWO Amplitude Integration

Amplitude is a product analytics platform that helps companies understand user behavior and improve their digital products. It provides detailed analytics and insights about how users interact with websites, mobile apps, and other digital interfaces by tracking events, user flows, and engagement patterns.

This integration will allow you to seamlessly connect Amplitude cohorts with VWO, and push VWO campaign data back into Amplitude for deeper insights.

1. Send Amplitude cohorts to VWO Testing

You can also directly use Amplitude cohorts to set up targeting in VWO test campaigns. For instance, if you have defined your customer ‘cohort’ in Amplitude you can easily import it to your VWO campaign and run tests on those users. No need to additionally define that user group in VWO.

2. Send Amplitude cohorts to VWO Insights

Apart from VWO Testing, you can also import Amplitude cohorts to VWO Insights for a more targeted analysis. Use Amplitude cohorts to create custom views for session recordings and heatmaps. Or, use it to target surveys, and enable form tracking for a particular user group. You can similarly use it across the VWO Insights platform.

3. Send VWO campaign data to Amplitude

This integration also enables you to send VWO campaign info to Amplitude, allowing you to correlate experiment results with detailed behavioral data. So while VWO shows which variation won, Amplitude helps you understand why it performed better by analyzing user interactions, and overall journey.