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Identify friction points in your lead forms
Gain actionable insights into your user’s form interactions, prioritized fields, and potential roadblocks to enhance their experience.
Top companies rely on VWO's behavior analytics platform
Optimize your form experience for better conversion
Go beyond mere submission counts. With VWO, dive into field-level insights to truly cater to your users’ preferences.
Total time
The average time taken by visitors to complete the form as well as the average time spent on a particular field. This data will help you spot form fields that require the longest time to fill. You can work on simplifying these fields to improve the completion time.
Interaction time
The average of actual time spent in filling out a form field. If visitors spend too much time on a particular field, you may want to make the field optional or move it toward the end of the form.
Hesitation time
The average idle time spent on a form field. This includes time spent in thinking, confusion regarding what the field means, or any other ambiguity related to the field.
Refilled
The percentage of visitors that refilled a particular field. A high percentage of refills indicates that the visitors are finding it difficult to interpret what the field means.
Ignored
The number of visitors who submit the form but leave a particular field blank. Fields that are repeatedly ignored by visitors are major contributors to form abandonment.
Dropped
This form metric shows the number of visitors who did not submit the form and the specific field where they abandoned the form.
Visualize your user’s conversion journey
Delve deep into your user’s conversion path on your forms. Understand each stage of their journey and refine for better results.
Deep Dive Into Conversion Metrics
Benefit from a bird’s-eye view of user interactions. Dive deep into engagement metrics and drop-offs to refine and elevate the user experience at each stage.
Track Performance Over Time
Empower your strategy with time-bound performance insights. Annotate significant events and stay informed to make proactive decisions.
Take advantage of VWOs’ comprehensive Form Analytics capabilities
Effortless Form Tracking
Let VWO do the heavy lifting by auto-detecting forms on your site. Or, choose to manually track specific forms, tailoring your analytics to your needs.
Gain Deeper Insights with Observations
Spot unusual patterns and instantly annotate them. VWO captures a snapshot, ensuring you never miss out on critical insights.
Collaborate for Better Insights
Easily share your analytics with teammates. Collaborate, brainstorm, and uncover valuable insights together.
Stay Updated in Real-Time
With VWO’s real-time tracking, stay updated on every form interaction, ensuring you’re always in the loop.
Get enterprise-grade security and support from day one
Work confidently, knowing that we have always got your back for your security and support. Build and scale your testing programs with ease.
Your data is safe and secure with us
We value our customers' trust in our platform. Hence, we try our best to comply with security and privacy mandates across physical and digital geographies.
Explore Privacy & Security
Two-factor authentication (2FA)
Enhance VWO account security with two-factor authentication at the user or workspace level using authenticator apps or email passcodes.
Data storage
VWO has data centers in the US, the EU (Belgium), and India. Our CDN uses a load balancer, is hosted on Google Cloud Platform, and spans 10 locations from Japan to Brazil for faster loading.
Dedicated customer success manager
Leverage our training programs and dedicated success manager to optimize your website for better conversions.
Support with a constant CSAT of ~99%
You can count on us all year round for your most minor query while running the most complex experiments. Our technical experts will guide you all year round.
Single sign-on (SSO)
Log into VWO securely and conveniently using SAML 2.0-based single sign-on via identity providers like Google, Azure Cloud, OneLogin, Okta, and others.
Role-based permissions
Get Sub-accounts and varying levels of user permissions to bifurcate testing for client/agency and role division for the enterprise.
Drive your entire optimization program with VWO
Pair VWO Insights with our end-to-end experience optimization platform to enable a data-driven experimentation culture in your business.
Collaboratively build your optimization pipeline
Build a pipeline of experiments with personalized AI-generated optimization ideas for your website powered by GPT-4. Collaborate easily and see them to completion. Build a Kanban board workflow with observations to feed your testing and personalization campaigns. Add team members without restrictions and run your optimization program like a breeze.
Explore VWO Plan
Create and run data-backed experiments
Evolve your observations from insights into hypotheses you can actually test with our sophisticated experimentation platform . Manage the priority of your experimentation ideas with a robust ICE framework and deploy winning experiments for all your users.
Explore VWO Testing
Personalize experiences for your visitors
Use behavior analytics to understand how each customer thinks and build meaningful experiences to connect with them better. With VWO Personalize, you can deliver highly individualized experiences to the right audience, at the right place, at the right time.
Explore VWO Personalize
Proven to improve business metrics
Learn how our customers use behavioral data insights to improve user experiences, run data-backed experiments, and impact conversion metrics.
Our customers love VWO Insights!!
Most customers purchase VWO Insights to gather data-driven insights for experience optimization. While our industry-leading G2 ratings and benchmark CSAT scores are evidence enough, here are some success stories in their own words.
We ran a series of A/B tests based on the data we gathered by using Heatmaps, Scrollmaps and Surveys available on the VWO Platform. It helped us to identify key elements on our websites that needed a deeper look.
Digital Marketing Lead
VWO is a highly user-friendly and economical tool. It offers an intuitive user interface. It makes it easy to run experiments, gather customer insights, check for leakages in the sales funnels, looking at customer journeys using recordings, and conducting usability tests.
ISM eCompany
I was able to infer how visitors use the site (heat maps, visitor-recordings etc) and even how they feel (surveys). Gleaning insights from these data, I could strategize and easily launch A/B tests, multivariate tests, personalization triggers and more to optimize our funnel.
Onsite merchandising team
We were very happy that this A/B test validated our research-driven hypothesis. We loved how we didn’t have to buy some other tool for running heatmaps and scrollmaps for our visitor behavior experiment.
CRO Consultant
