Whitepapers & Ebooks

Adaptable by Design

Learn how experimentation teams can overcome complexity, unlock actionable insights, and turn small tests into big wins. This guide, created with Modus, offers strategies to balance efficiency and growth, preparing you to lead with clarity in 2025.

27 UX Principles

Unlock 27 powerful UX strategies used by industry leaders to captivate visitors, build trust, and drive conversions. Start transforming your website with these proven insights.

The Leaky Funnel Conundrum

This power-packed guide, co-created with Hype Digital, reveals strategies to map user paths, optimize touchpoints, and stop customers from leaving your website. Plug the leaks today!

Experimentation Program Maturity Report 2024

VWO & Speero by CXL joined forces to analyze data from 200+ testing programs, unveiling 18 pivotal insights to enhance the effectiveness of your CRO strategies. Get a download of all ideas in this detailed report.

Step-by-Step Guide for Improving Website Navigation Using Behavior Analysis

Discover expert strategies infused with behavior analysis insights and bid adieu to user frustration by navigating them through a smooth, engaging journey on your business platform.

Listening to the Clicks: Conversions through Conversations

As a business leader, understanding your customers is crucial. Overlooking their input could harm your business. Dive into this ebook to uncover qualitative research methods that turn conversations into valuable insights.

Worksheet: Emotional Competitor Research

Understanding your competitors across various parameters is instrumental in refining your value proposition effectively. Here's a template to guide your research through an emotional lens.

The Power of Emotion-Based Experimentation

At the core of your choices is a quiet powerhouse: emotions. While thoughts and rationale may RSVP to the decision-making party, emotions are the unseen architects of the celebration. Read all about emotions that impact conversions.

Improve Mobile App UX

High loading times, constant crashes, and unresponsive elements-your users are probably struggling with some or all of these app UX issues. This eBook shares a complete action plan to identify these problems, boost app retention, & optimize your UX.

Adáptate o Muere

Descubre estudios de casos reales, insights de 700+ expertos, y un framework de crecimiento práctico, destacando el valor permanente de la experimentación.

Adapt or Perish

This eBook provides strategies to optimize your conversion funnel, featuring real case studies, over 700 professional insights, and a practical growth framework in collaboration with Product Hackers to enhance your experimentation journey.

Leveraging GA4 for Deeper Insights and Optimisation

As a new analytics phase looms, the question is: are you prepared to face the challenge? Leveraging GA4 for advanced optimisation and A/B testing may seem complex, but with a thoughtful approach, you can piece together the puzzle's moving components.

Reducing Cart Abandonment

Do you know why optimizing carts can cure umpteen business vows? Because they serve as the singular source of revenue where all assumptions, strategies, and promotions collide to test the sentiment of the user. This ebook shows how.

Leveraging Heuristic Analysis & Voice of Customer Research for CRO

Heuristic Analysis and Voice of Customer (VoC) research are invaluable tools for conversion rate optimization (CRO). As the digital landscape becomes more complex, understanding how users interact with a webpage and what motivates them is necessary.

A/B Testing Insights Report

The A/B Testing Insights report includes insights from over 1M+ tests run on 100,000 websites across 18 industries. Know where you stand in the testing landscape from the deeper insights and industry benchmarks in this report.

Cómo piensan los compradores online europeos: Informe de la encuesta e-Commerce 2023

We interviewed 400+ online shoppers across Europe to understand what users want from eCommerce stores in 2023. We then distilled these results and converted them into actionable insights. Our new study, "What Users Expect from Online Shops" gives brands a deep dive into the online buying preferences of European shoppers to understand what makes a Great eCommerce experience in 2023.

Get Serious About Experimentation

You should feel more confident in what you can do to get started in experimentation or what you can do to level up your program that’s already running. In this playbook, we share a step-by-step approach to be a strategic, intentional winner.

The Ultimate Playbook to Experimentation for SaaS

SaaS companies experiment for better user experiences, impacting metrics like customer value. This eBook covers KPIs, strategies, methods, and case studies to create efficient experimentation programs and A/B test for each phase in SaaS businesses.

Experimentation Loop

Experimentation should not be a linear process. Brands that pave their path for long-term growth think differently. They think in loops. We show you how to structure your experiments into a simple three-steps loop.

Your Website is Broken

We spoke with 6 founders, marketing heads, and university professors to uncover how the website and team structures are broken.

Kleine Tests - Große Gewinnt