Success Story

No Baby Blisters Improves Donation Page Conversions with VWO

47.46% donation rate

About No Baby Blisters

No Baby Blisters is a U.S.-based non-governmental organization dedicated to saving babies from Epidermolysis Bullosa (EB), a rare genetic skin disease. EB causes blistering and severe pain in infants, and without proper treatment, it can lead to life-threatening infections or even death.

This organization is committed to a noble cause—providing these vulnerable babies with the right medical care and support to relieve their pain and give them a chance at a happy, pain-free life.

To further its mission, No Baby Blisters turned to VWO to optimize its website and improve its conversion rate, ensuring more people can support and donate to their vital cause.

Why VWO

VWO is helping us save more rare disease children by increasing our donation conversion rate.

Dr. Aaron Tabor
MD, Founder

Observations

The team at No Baby Blisters realized their donation conversion rate was low.

Upon closer inspection, they found that the landing page was cluttered with too many elements, likely overwhelming visitors and distracting them from donating.

Since children suffering from this rare disease rely on donations for life-saving treatments and medical supplies, increasing that conversion rate became critical.

Hypothesis

The observation led to the hypothesis that simplifying the page by removing website elements such as trust badges and menus would streamline the user experience, keeping donors focused on the most important action: contributing to the cause.

Tests run

The team at No Baby Blisters put their hypothesis to the test by running a split URL experiment using VWO Testing. They created one variation of the original landing page (Control) to see if a simpler design could boost donations.

Here’s a breakdown of the control and variation, including the key changes made:

Control: The original landing page had a top menu, a trust badge at the bottom, and a layout with baby photos and information on the right, while the donation checkout was on the left. This setup created distractions, making it harder for potential donors to focus on contributing.
Variation: The top menu was removed and replaced with a prominent “Donate” CTA to declutter the page. The trust badges were eliminated, and the layout was flipped, with the donation checkout on the right and the baby photos and information on the left. A donation progress bar was added at the top to show how much had been contributed, encouraging further donations. At the bottom, a list of other babies who needed donations was included, nudging donors to help more.

Here is how the control and variation looked:

The split URL test ended and Variation emerged as the winner, improving the donation conversion rate by an impressive 47.46%!

Conclusion

With VWO’s assistance, No Baby Blisters successfully improved their donation rate, helping vulnerable infants receive the vital medical care they need.

Sometimes, less truly is more, and this proved to be the case for No Baby Blisters. By testing their hypothesis using VWO, they uncovered the hidden potential to convert more prospective donors.

If No Baby Blisters’ success story has inspired you and you’re eager to see what VWO can do to elevate your conversions, why not sign up for a 30-day free trial?

Explore VWO’s extensive experimentation features and witness firsthand how easy it is to conduct tests that align with and drive your business objectives.