Convert Better increases sales leads for High Voltage SEO using VWO

Convert Better’s client, High Voltage SEO (HVSEO), a leading Arizona-based SEO agency, faced a tough challenge: low conversion rates despite strong organic and paid traffic. 

Their goal was to increase appointment bookings with the sales team and convert more visitors into clients.

To help achieve this goal, Convert Better conducted an audit of the agency’s existing conversion funnel and used VWO to implement A/B testing.

Convert Better conducted a thorough CRO audit of HVSEO’s website, analyzing visitor behavior to map the customer journey. 

They discovered a critical issue – users were frequently dropping off the booking page. 

This was especially surprising, given their high engagement (long dwell times, frequent clicks, and deep scrolling) on key pages like blogs, services, and the homepage.

Hypothesis

As per the agency’s analysis, the original booking page was not delivering the experience that users were expecting. It was not doing enough to build brand credibility among visitors and lacked clarity and persuasiveness, thereby resulting in higher bounce rates and low conversion rates. 

Thus they hypothesized that redesigning the complete booking page with new copy, prominent placement of the calendar, and social proof would improve appointment bookings with the sales team. 

The team decided to test this hypothesis via a split URL test. They also ran another A/B test specifically aimed at lead generation. 

What is a Split URL test?

A Split URL test is a method used to compare two entirely different web pages hosted on separate URLs. This approach helps analyze how variations in design, graphics, copy, promotions, and calls to action influence user behavior and performance metrics. 

You can set up split URL tests quickly and easily with VWO. 

i. Split URL test to increase the clicks on call-to-action (CTA)

Convert Better conducted a Split URL test using VWO on the booking page of the HVSEO website.

The original page featured a simple headline, “Book Your Call”, a subheading, and a partially visible booking calendar.

In contrast, the variation was redesigned with:

• A compelling headline, “Free SEO Strategy Session”
• Persuasive sales copy
• An obvious calendar positioned 100% above the fold
• Additional social proof and testimonials

The agency defined two goals for the experiment:

1. Primary Goal: Calendar Time Slot Clicks  (A critical KPI indicating users were booking sales appointments).
2. Secondary Goal: Contact Form Submissions (An alternative lead-generation method).

The test ran for 30 days, and the variation delivered impressive results:

• 119% increase in time slot clicks
• Seven additional contact form submissions

ii.  A/B test to improve clicks on the lead generation page 

In addition to the Split URL test, Convert Better ran a simple A/B test on HVSEO’s lead generation page. It involved changing the color of the main CTA in the variation. 

The test ended with the variation improving the clicks on the “Download Checklist” CTA by 77.71%. 

Convert Better achieved remarkable results for High Voltage SEO, significantly boosting conversions on their booking page. Using VWO, they discovered that page design, especially above-the-fold elements, played a critical role in driving conversions.

By simplifying and refining the page design, crafting a more engaging headline, adding persuasive sales copy, and ensuring the CTA (calendar form) was highly visible and prominent above the fold, the agency more than doubled the booking page’s conversion rate on the desktop.

What’s more impressive? They accomplished this using VWO’s free plan, highlighting the incredible value it offers. It’s a powerful way to achieve business goals before committing to a monetary investment.

You too can achieve similar success. Start your 30-day all-inclusive free trial of VWO today and experience how its robust features can transform your conversion rates.