Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

A Product Manager's Handbook for Mobile App Optimization

A comprehensive handbook for mobile app optimization through A/B testing and conversion optimization.

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VWO eCommerce Cart Abandonment Report 2017

The 2017 eCommerce Consumer Survey Report is based on responses collected from over one thousand online shoppers, uncovering insights for the three critical stages of the eCommerce journey: before, during and after a store visit.

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On-page Surveys Report 2016

We studied 1,154 On-page surveys created by different enterprises using VWO. The surveys contained 2,661 questions and received 457,797 responses.

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[eBook] Key Pillars of a Successful Conversion Optimization Program

Conversion Rate Optimization (CRO) as a concept has become popular across industries, owing to its direct and profound impact on the bottom line.

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VWO eCommerce Cart Abandonment Report 2016

A shopping cart abandonment report, compiled after surveying over 1000 online shoppers

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How Hyundai Used Multivariate Testing to Convert 62% More Visitors

Using VWO, Hyundai identified three changes that could improve brochure downloads (visitor to lead conversion). They adopted multivariate testing to find out if these changes would in fact improve conversion rate.

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Glossary of 100 Essential Conversion Rate Optimization Terms

This glossary will serve as your one stop shop for understanding all the terms essential to start with conversion rate optimization.

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How Tinkoff Bank Increased Conversions Through Process Driven Conversion Rate Optimization

When Tinkoff Bank realized that its credit card application page had a high bounce rate they decided to join hands with VWO for a process-driven CRO.

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101 Elements of The Complete eCommerce Product Page [Downloadable Checklist]

In this eBook, we list out 101 elements that, when employed effectively, will make your product page super-optimized and make the conversion rate go through the roof.

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The Complete Guide to A/B Testing

New to A/B testing? Want to understand how marketers worldwide are drastically increasing their conversions, sales and revenue through a data-driven approach of experimentation and testing? Then this quick guide is just the thing for you.

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26 eCommerce UX Best Practices for Beginners

In this ebook, we will discuss how you can use 26 UX best practices across a wide range of website elements.

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