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Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Reduce Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

This guide aims to provide resources and tools for business-to-consumer e-commerce retailers to identify and improve the opportunity areas, ideas, and solutions to prevent cart abandonment along with an understanding of why consumers abandon carts.

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The Advanced Guide To Scaling A Conversion Optimization Program

We understand the challenges faced by a company when scaling optimization programs and creating a culture of experimentation. We teamed up with HubSpot to help marketers overcome these challenges and supercharge their CRO program with this guide.

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The Complete Guide To A/B Testing

New to A/B testing? Want to understand how marketers worldwide are drastically increasing their conversions, sales, and revenue through a data-driven approach of experimentation and testing? Then this quick guide is just the thing for you.

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The Complete DIY Guide To Improving Conversions in 60 Days

A DIY guide built by VWO & Hubspot, which will help you learn and implement process-oriented CRO for your business in a matter of just 60 days.

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Best A/B Testing Software 2018 By G2 Crowd | VWO

This grid report contains an in-depth comparison of the leading A/B testing solutions based on product features, quality of support, and more, as reported by thousands of independent users on G2 Crowd’s review platform.

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Why VWO Emerged As Colart’s First Choice For An Optimization Platform

Understand why Colart chose VWO as its web testing and conversion rate optimization platform to improve user experience for its digital audience.

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A Product Manager's Handbook For Mobile App Optimization

A comprehensive handbook for mobile app optimization through A/B testing and conversion optimization.

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How VWO Plan Helped Boost Productivity Of The CRO Team At e-hoi

In this success story, the team at e-hoi were facing challenges while trying to optimize their website, and VWO Plan helped them streamline their processes and improve their productivity.

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VWO eCommerce Consumer Survey Report 2017

The 2017 eCommerce Consumer Survey Report is based on responses collected from over 1,000 online shoppers, uncovering insights for the 3 critical stages of the eCommerce journey—before, during, and after a store visit.

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On-Page Surveys Report 2016

We studied 1,154 on-page surveys created by different enterprises that were using VWO. The surveys contained 2,661 questions and received 457,797 responses.

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Key Pillars Of A Successful Conversion Optimization Program

Conversion Rate Optimization (CRO), as a concept, has become popular across industries, owing to its significant impact on the bottom line.

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VWO eCommerce Cart Abandonment Report 2016

A shopping cart abandonment report compiled after surveying over 1,000 online shoppers.

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How Hyundai Used Multivariate Testing To Convert 62% More Visitors

While using VWO, Hyundai identified 3 changes that could improve brochure downloads (visitor-to-lead conversion). They adopted multivariate testing (MVT) to find out if these changes could improve the conversion rate.

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Glossary Of 100 Essential Conversion Rate Optimization Terms

This glossary will serve as your one-stop shop for understanding all the terms essential to start conversion rate optimization.

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How Tinkoff Bank Increased Its Conversions Through Process-Driven Conversion Rate Optimization

When Tinkoff Bank realized that its credit card application page had a high bounce rate, they decided to join hands with VWO for a process-driven CRO.

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101 Elements Of A Complete eCommerce Product Page

In this eBook, we list 101 elements which when employed effectively can make your product page super-optimized and make the conversion rate go through the roof.

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26 eCommerce UX Best Practices For Beginners

In this ebook, we will discuss how you can use 26 UX best practices across a wide range of website elements.

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Find the Perfect Testing Solution for Your Business

Read G2 Crowd’s comparison report based on independent reviews of 1000+ users.

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