Case Study

Acuity Scheduling A/B Tested To Increase Paid Sign-Ups By 268%

Acuity Scheduling logo VWO case study
Location icon US
Industry Icon Internet Software Services
Conversions (Sign-ups for paid plans)

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Most people prefer status quo. That’s why they will be more likely to pay for continued access to features they get used to during a free, limited time trial period. Learn how a mindset change boosted paid sign-ups by over 2.5X.