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Optimization Begins with Tracking the Right Metrics
VWO helps you track and analyze your key business metrics and visitor journeys on your website.
VWO Goals help you continuously track and measure the performance of all your website conversions.
Conversion graphs set up realistic benchmarks for you to compare performance in future. Be it those add-to-carts or the sign-ups on your free-trial form, VWO’s always-on Goals keep track of your performance continuously, all the time.
Track all visitors who visit a page on your website. To track specific pages, make use of VWO’s advanced operators such as Include/Exclude and pattern matching.
See how many visitors submit a form. These forms can take any appearance and function such as contact information, inquiry, lead generation, and so on.
Find out how many visitors clicked a hyperlink on your webpage. See how many people shared your articles in a given period.
Use this Goal to monitor clicks on individual HTML elements on your webpage. This goal allows you to track clicks on elements like menus, navigation bars, videos, and images.
Keep a close eye on how much revenue is being generated on the website. You can filter visitors who generated revenue greater than or less than a specific value.
Anything that matters to your business and is not covered through VWO’s predefined goal types can be tracked with custom conversions.
VWO continuously monitors all your saved Goals and prepares a data-enriched timeline of how these Goals are performing across a certain time frame.
Annotate your conversion timeline with contextual notes to make them more insightful. Every time you run an A/B test to improve the performance of a Goal, VWO will automatically annotate the Goal report with the result of the test.
See a sudden dip in conversions? Add an observation with details on what you think might be causing the dip. VWO will auto-save the state of your Goal report with this Observation.
Goal reports offer a 360-degree view of your key website metrics. VWO lets you slice and dice this data to mine new and better insights.
Visualize every aspect of your conversion rates with Goal reports. Look at Goal reports for conversions, conversion rate, visitors, or visitor sessions that became a part of the Goal.
Filter your Goal report for a specific set of visitors with over 20 predefined segments, including landing page URL, new versus returning visitors, browser, query parameter, and others.
Use Goal-specific filters to see visitors who convert the goal on a specific day of the week or in a specific hour of the day, or to see visitors who generated revenue greater than or less than a specific value.
VWO’s always-on, saved Goals allow you to connect all your optimization efforts to Goal performance.
A combination of Goals, put together in sequence, is used to define conversion funnels for your website. With this combination, you can track conversions for individual Goals as well as track multiple conversions across the journey of a visitor.Read more
Stay on top of all conversion metrics that matter to your business. Instead of tracking these metrics only in unique situations, monitor these closely and never miss sudden highs or lows.
VWO automatically stores daily snapshots of your goal conversion rates. With this data, you can make year-on-year or month-on-month comparison of how sales slow down or pick up during the holiday season each year.