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Optimization Begins with Tracking the Right Metrics
VWO helps you track and analyze your key business metrics and visitor journeys on your website.
Map out your visitors’ actual journeys through your website to see how they progress through different stages and where they drop off.
Funnels help you identify where in the journey are visitors losing interest.
Find out why visitors who dropped off left, using VWO’s analysis tools like:
Filter your Funnel report by creating advanced custom segments using complex and/or and bracketing logic conditions, or choose from VWO’s 20 predefined segments including:
Use advanced filters to see visitors who travel through the funnel with a special condition such as:
Funnels are sequences of Goals that reflect the actual flow of visitors. VWO Funnels allow you to track these journeys to discover opportunities for optimization.
Creating a Funnel in VWO is as simple as arranging Goals in a sequence. See how visitors interact with these Goals while traveling through the Funnel and where they drop off.
VWO records data for Funnels in real time to give you an accurate picture of performance all the time.
Add notes to your Funnel reports with details about your understanding of visitor flow. Refer to these notes while building your pipeline of hypotheses for testing.
VWO funnels allow complete flexibility in configuration to match the unique needs of your business.
Use a combination of visitor actions or page views to craft your journeys.
By default, VWO stores data for visitors up to 90 days from when they first become a part of the funnel. This is completely customizable to accommodate for businesses with longer conversion cycles or businesses with quick conversions.Read more