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Analyze how visitors flow through the conversion funnel
Get in the shoes of your visitors with VWO’s qualitative research capabilities. Discover specific insights that help you nudge visitors to the next step.
Use Visitor Recordings to look over the shoulders of your visitors as they interact with your website.
VWO’s interactive player offers a host of features that let you go through visitor behavior at your own pace..
VWO records actual mouse movements as visitors move across pages on your website. You can also see where they clicked (both left and right clicks) and how often they moved up and down on a page.
Record visitor behavior-based individual pages or all pages visited in a session.
Perform fast-forward to see how hundreds of people sign up or go slow and focus on every mouse movement and click.
Skip the time frame during which visitors didn’t perform any action.
See a visitor confused in filling up one of your forms? Add an observation right at the stage where the visitor got confused, and VWO will save it with the same time-stamp.
Annotate recordings with additional information that can be used to derive better insights.
VWO lets you filter recordings on a wide set of parameters to look for insights from a unique set of visitors.
Filter your recordings by creating your own advanced custom segments using complex and/or bracketing logic conditions or choose from VWO’s 20 predefined segments including:
Want to see recordings of visitors who dropped off at the last step of a funnel? VWO lets you filter recordings for visitors who:
Filter your recordings by the number of pages visited and see what’s making people leave your website. You can also see recordings of visitors who:
Use your unique criteria to filter a certain set of recordings. For example, see recordings of visitors who came from an Adwords campaign and added a certain product to cart. VWO captures this data with the help of custom tags defined by you.
VWO takes utmost care of your data security and also ensures that recording behavior doesn’t impact the experience of your website.
By default, VWO anonymizes key presses such that no confidential data of your customers is saved with us. You can also choose to exclude sensitive pages from VWO tracking.
VWO ensures that while recording behavioral data of your visitors, we don’t slow down your website or impact the visitor experience in any manner.