VWO Snowflake Integration
Stream VWO data directly into Snowflake and consolidate your testing data in a powerful, scalable data warehouse.
Integrations > Snowflake
About Snowflake
Snowflake is a cloud-based data platform that helps businesses store, process, and analyze large amounts of data. It separates storage and computing resources, allowing you to scale each independently and pay only for what you use. Think of it as a modern data warehouse that’s faster, more flexible, and easier to manage than traditional solutions.
Benefits
The integration allows you to stream VWO experiment data directly into Snowflake, enabling you to consolidate your testing data in a powerful, scalable data warehouse.
It also gives you the ability to combine VWO’s A/B testing results with other data sources (like Salesforce CRM data) in Snowflake. This consolidation allows you to run complex SQL queries, and understand customer behavior patterns across different segments.
Use cases
1. Cross-platform data analysis
Combine VWO’s A/B testing data with data from other platforms (like Salesforce). For example, if you run an A/B test on your checkout page showing different promotional offers (Variation A: “10% off” vs Variation B: “Free Shipping”), you can join this data with your Salesforce CRM data to discover that while Variation B had a higher overall conversion rate, Variation A was actually more effective for high-value customers.
2. Advanced SQL query capabilities
With VWO data in Snowflake, run custom queries to analyze variant performance across regions, device types, or user cohorts—insights often hard to achieve with native VWO reporting.
Shared data
Detailed VWO Testing, and Personalize data (both currently downloadable as CSV) is pushed to the integrated tool.
Features by plan
| Feature | Starter | Growth | Pro | Enterprise |
|---|---|---|---|---|
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Export Campaign Data
Detailed VWO Testing, and Personalize data (both currently downloadable as CSV) is pushed to the integrated tool. |
Works with
VWO plan
Tags
Developed by
VWORelated article
For questions/concerns
support@vwo.com
Heatmaps, clickmaps, user recordings, and surveys paint a full picture of how customers interact with different parts of our website. These insights have been instrumental in helping us understand our customers' needs and eliminate the guesswork in our marketing efforts. VWO has helped us become more data-driven in our approach and we've successfully added features to facilitate customer needs and provide them a seamless website experience.
Director of Growth Marketing
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VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
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