VWO Clarity Integration
Push VWO campaign data to Microsoft Clarity, allowing you to segment session recording and heatmap in Clarity by VWO experiment and variation ID.
Integrations > Clarity
About Clarity
Microsoft Clarity is a free behavioral analytics tool that helps website and app owners understand how users interact with their website through session recordings, and heatmaps. It enables tracking of user behavior, such as clicks, scrolls, and navigation, to pinpoint friction points, improve user experience, and support data-driven website optimization.
Benefits
Integrating VWO with Clarity allows you to push VWO campaign data into Microsoft Clarity, where it can be used to view the session recording, heatmaps of the users based on the experiment or personalization campaign they were part of.
Use cases
1. Review user interaction by experiment variation
By segmenting Clarity session recordings by VWO variation ID, you can see how users engage with different variations of an experiment. This helps correlate high-performing variations with specific user behavior observed in the recordings, offering a more comprehensive understanding of the experiment’s impact.
2. Identify drop-off points and friction areas on your page variations
Filtering session recordings by experiment variation allows you to pinpoint where users drop off or struggle on the page. You can identify critical friction points such as rage clicks, dead clicks, and quickbacks, and match them with experiment performance to improve overall user experience.
Shared data
Push VWO campaign data to a third-party tool.
Features by plan
| Feature | Starter | Growth | Pro | Enterprise |
|---|---|---|---|---|
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Push Based
Push VWO campaign data to a third-party tool. |
Works with
VWO plan
Developed by
VWORelated article
For questions/concerns
support@vwo.com
Heatmaps, clickmaps, user recordings, and surveys paint a full picture of how customers interact with different parts of our website. These insights have been instrumental in helping us understand our customers' needs and eliminate the guesswork in our marketing efforts. VWO has helped us become more data-driven in our approach and we've successfully added features to facilitate customer needs and provide them a seamless website experience.
Director of Growth Marketing
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