VWO Klaviyo Integration

Push VWO campaign data into Klaviyo to segment users based on their experimentation activity.

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About Klaviyo

Klaviyo is a B2C CRM and marketing automation platform focused on eCommerce. It enables businesses to personalize customer engagement through email and SMS marketing driven by unified data and AI insights.

Benefits

With this integration, you can seamlessly push VWO campaign data into Klaviyo. Once in Klaviyo, this data can be leveraged to create targeted audience segments based on your user’s experimentation activity.

Use cases

1. Run engagement campaigns based on A/B test participation

Imagine you’re an ecommerce brand running an A/B test in VWO comparing two shipping options:

Variation A: Free shipping

Variation B: Instant shipping with a surcharge

While VWO handles the experiment, you may want to continue the rest of the customer communication through Klaviyo: your primary messaging platform.

With this integration, you can segment customers in Klaviyo based on the variation they experienced. This allows you to send tailored SMS or email campaigns aligned with the shipping option they saw, creating a relevant customer journey.

Shared data

Feature

Push Based

Push VWO campaign data to a third-party tool.

Campaign data

Events

Features by plan

Feature	Starter	Growth	Pro	Enterprise
Push Based Push VWO campaign data to a third-party tool.

Works with

VWO Testing,VWO Personalize

VWO plan

Developed by

VWO

Integrating VWO with Klaviyo

For questions/concerns

support@vwo.com

Heatmaps, clickmaps, user recordings, and surveys paint a full picture of how customers interact with different parts of our website. These insights have been instrumental in helping us understand our customers' needs and eliminate the guesswork in our marketing efforts. VWO has helped us become more data-driven in our approach and we've successfully added features to facilitate customer needs and provide them a seamless website experience.

Jon Corwin
Director of Growth Marketing