VWO Google Cloud Storage Integration

Google Cloud Storage is a scalable cloud storage service that lets you store and retrieve any amount of data. It’s ideal for website assets, data backups, and serving content. Key features include automatic data redundancy, integrated security, and pay-as-you-go pricing based on storage used and data transferred.

This integration is particularly valuable for enterprise users who need to process large amounts of A/B testing and survey data systematically and want to incorporate it into their broader data analytics infrastructure.

1. Automated Data Export

The integration enables automatic daily exports of VWO campaign data (including survey data) to GCS, eliminating the need to manually download CSV files from VWO’s dashboard. This automation saves time and reduces the risk of human error in data collection.

2. Enhanced Data Analysis

By storing VWO data in GCS, you can leverage powerful analytics platforms like BigQuery to perform deeper analysis of your audience’s journey and behavior within VWO. This enables more sophisticated data analysis and insights generation.

3. Enterprise-Level Storage Solution

Since GCS is a robust cloud storage platform, you get benefits like:

• Geographical data location control
• Advanced security features
• Reliable scalability
• Easy access through web browsers or command-line interfaces

1. Data Warehousing & Business Intelligence

Automatically consolidate all A/B testing data from VWO into your data warehouse along with other business data. Build comprehensive dashboards in tools like Looker or Tableau that combine VWO insights with broader business metrics

2. Multi-Platform Customer Journey Analysis

By combining VWO test data with information from other touchpoints such as mobile apps, email campaigns, and advertising platforms, organizations can track how users exposed to different test variants behave across their entire digital ecosystem.