VWO Contentful Integration

Contentful is a headless content management system (CMS) that helps you manage and deliver digital content across multiple platforms and devices. Unlike traditional CMSs that combine content management with website building, Contentful separates your content from how it’s displayed, storing it as structured data that can be used anywhere – websites, mobile apps, digital displays, or any other digital channel.

The VWO-Contentful integration empowers content teams to run experiments while working entirely within their familiar Contentful environment. It allows content teams to seamlessly create and test content variations as part of their natural workflow thereby eliminating platform switching.

Content teams can launch experiments faster by creating variations directly in Contentful, while still leveraging VWO’s powerful testing capabilities to configure tests and analyze results.

1. Landing Page Optimization

Create and test multiple variations of landing pages directly in Contentful. For example, a marketer can experiment with different hero sections on the home page by creating variations directly within Contentful, and then use VWO to track conversion metrics and identify winning variations.

2. Personalized content delivery

Deliver tailored content based on user demographics or behavior. For example, a SaaS website can create different pricing page variations in Contentful for different regions or user groups, then use VWO’s segmentation to ensure the right content reaches the right audience.

3. Feature Rollout Control

Safely release new features or content updates to specific user segments before full deployment. For instance, roll out a new pricing page to 10% of users first, then gradually increase exposure based on performance metrics and user feedback, all managed through Contentful’s content system and VWO’s traffic control.