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Shahina Meru | CROshops by VWO
eCommerce

The Psychology of Experimentation in eCommerce

Shahina Meru, Merkle Inc.
December 7, 2021
11:00 am - 12:30 pm (EST)
The Psychology of Experimentation in eCommerce
December 7, 2021
11:00 am - 12:30 pm (EST)

In this interactive CROshop, Shahina, Director of CRO at Merkle Inc., will outline the essential steps required to set up a solid foundation for a data-driven experimentation program.

The session will then focus on the most important part of optimisation – the user. Uncovering cognitive biases, which manifest in the consumer’s decision-making process will enable you to better understand your users and create better experiences for them.

What you will learn:

  • Understand the steps required to create an effective experimentation program to increase your ecommerce conversion rates
  • Learn about cognitive biases and how these can effect consumers
  • Takeaway actionable techniques to aid decision making and, in turn, increase conversion rates
Shahina Meru | CROshops by VWO
Shahina Meru
Merkle Inc.

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