Skip Navigation
VWO Logo VWO Logo
Dashboard
Request Demo

EU & UK EU & UK

Sarah Cridland Reo Adobespark
Finance

Can Experimentation Unlock Digital Innovation in Financial Services?

Sarah Cridland, REO Digital
December 8, 2021
02:00 pm - 03:30 pm (CET)
Can Experimentation Unlock Digital Innovation in Financial Services?
December 8, 2021
02:00 pm - 03:30 pm (CET)

"77% of Finance services leaders expect significant industry transformation over the next five years. Those using a learning approach are more than twice as likely to achieve progress toward business model innovation." (Gartner)

As Sarah will highlight in this workshop, experimentation is one of the best methods to learn and innovate. Sarah will walk you through how she and financial services (FS) brands overcame real-life barriers to drive innovation. Then we want your input! We will debate how FS brands can leverage the trust in their brand by better communicating with customers. Using a virtual whiteboard, we will then mock-up some innovative ways FS brands can better communicate with the audience's input.

What you will learn:

  • Why the greatest risk to FS is not experimenting at pace
  • How experimentation can be a real driver for change in financial institutions
  • How top brands organise and structure their experimentation strategy
  • How well-established financial institutions can leverage the trust they have acquired by communicating better
  • How to go about improving your customer communication while retaining trust.
Sarah Cridland Reo Adobespark
Sarah Cridland
REO Digital
Ricardo Tayar | CROshops by VWO
Travel

Crafting Tests to Improve Booking Performance

Ricardo Tayar, Flat101
December 9, 2021
06:00 pm - 07:30 pm (CET)
Crafting Tests to Improve Booking Performance
December 9, 2021
06:00 pm - 07:30 pm (CET)

In this workshop, Ricardo, Founder & CEO at Flat101, will talk about the main steps to craft tests and experiments oriented to improve primary hotel transactions, like bookings and upselling.

Talking about real projects, Ricardo will cover main topics about how to conceptualize, design, develop, and analyze tests and experiments that lead travel companies to better performance, which is necessary to achieve goals in this highly competitive market.

What you will learn:

  • Designing prototypes and experiments
  • Best practices for coding experiments
  • How to use a CRO framework
Ricardo Tayar | CROshops by VWO
Ricardo Tayar
Flat101
Juanma Varo | CROshops by VWO
Media/Publication

Aligning User Behavior With the Media’s Goals to Improve Conversions

Juanma Varo, Product Hackers
December 13, 2021
03:00 pm - 04:30 pm (CET)
Aligning User Behavior With the Media’s Goals to Improve Conversions
December 13, 2021
03:00 pm - 04:30 pm (CET)

A framework that transforms opportunities into high-impact experiments which fit the user's needs.

What you will learn:

  • The needs to create a culture of experimentation around your company
  • The first steps to start experimenting
  • A process to create and learn from high impact experiments
Juanma Varo | CROshops by VWO
Juanma Varo
Product Hackers
Rich Chapman | CROshops by VWO
SaaS/Software

A Conversion Class for SaaS

Rich Chapman, Impression
December 14, 2021
05:00 pm - 06:30 pm (CET)
A Conversion Class for SaaS
December 14, 2021
05:00 pm - 06:30 pm (CET)

This workshop will cover how to find the best methods of converting your users and which methods, whether it be a:

  • free trial,
  • demo,
  • or ebook download,
...they may respond the best too.

Rich Chapman | CROshops by VWO
Rich Chapman
Impression

Announcing new workshops soon.

Get notified when they go LIVE.

All you Need to Know About Conversion Optimization Get the Guide