VWO Logo VWO Logo

VWO vs Mouseflow

Compare platforms for visitor behavior insights.

Mouseflow analyzes visitor behavior with heatmaps and session recordings, while VWO Insights offers deeper analysis through visitor feedback and detailed form analysis. This comparison helps you decide which platform suits your needs best.

Try VWO Insights for Free Request Demo
Behavior analytics
Behavior analytics

Thousands of growing brands trust VWO Insights for gathering user behavioral insights.

Agoda Logo
Allstate Logo
Amazon Logo
Amway Logo
Arvato Logo
Blibli.com Logo
Blueair Logo
British Red Cross Logo
Browserstack Logo
Carrier Logo
Charles and Keith Logo
Cigna Logo
Clayton homes Logo
Decathalon Logo
Disney holidays Logo
Eastpak Logo
Egnyte Logo
Emerson Logo
Equinox plus Logo
Five-9 Logo
Fivetran Logo
Flex Logo
Flying tiger Logo
Flynas Logo
Appareal group Logo
Happy Fresh Logo
Homserve Logo
Housing Logo
Hub Logo
ICICI Bank Logo
Inacap Logo
Innova sport Logo
Iprospect Logo
Ispot TV Logo
Kaspersky Logo
Konfio Logo
Leonisa Logo
Lever Logo
Liberty University Logo
Glidan Logo
Micro Focus Logo
Millipore Logo
Mindvalley Logo
Nvidia Logo
O2 Logo
Omnisend Logo
OMV petrom Logo
Open table Logo
OSN COM Logo
Payscale Logo
Paytm Logo
Pennfoster Logo
Poweschool Logo
Rapha Logo
Rectruitee Logo
Rhenus Logo
Rmit online primary Logo
Robert Half Logo
Sanoma Media Logo
Sas Logo
Scandic Logo
Similar web Logo
Smartrecruiters Logo
Sonova Logo
Super Retail Group Logo
Suzuki Logo
TED Logo
Telenet Logo
Agoda Logo
Allstate Logo
Amazon Logo
Amway Logo
Arvato Logo
Blibli.com Logo
Blueair Logo
British Red Cross Logo
Browserstack Logo
Carrier Logo
Charles and Keith Logo
Cigna Logo
Clayton homes Logo
Decathalon Logo
Disney holidays Logo
Eastpak Logo
Egnyte Logo
Emerson Logo
Equinox plus Logo
Five-9 Logo
Fivetran Logo
Flex Logo
Flying tiger Logo
Flynas Logo
Appareal group Logo
Happy Fresh Logo
Homserve Logo
Housing Logo
Hub Logo
ICICI Bank Logo
Inacap Logo
Innova sport Logo
Iprospect Logo
Ispot TV Logo
Kaspersky Logo
Konfio Logo
Leonisa Logo
Lever Logo
Liberty University Logo
Glidan Logo
Micro Focus Logo
Millipore Logo
Mindvalley Logo
Nvidia Logo
O2 Logo
Omnisend Logo
OMV petrom Logo
Open table Logo
OSN COM Logo
Payscale Logo
Paytm Logo
Pennfoster Logo
Poweschool Logo
Rapha Logo
Rectruitee Logo
Rhenus Logo
Rmit online primary Logo
Robert Half Logo
Sanoma Media Logo
Sas Logo
Scandic Logo
Similar web Logo
Smartrecruiters Logo
Sonova Logo
Super Retail Group Logo
Suzuki Logo
TED Logo
Telenet Logo

What to look for in your behavioral analytics platform

Choose a platform that makes visitor behavior research effective, swift, and hassle-free with robust capabilities. Compare VWO and Mouseflow to see which one stands out.

Data capture method

VWO uses both flexible as well as dynamic sampling so the users can track 100% of their traffic or configure it the way they want. This ensures that you receive valuable insights without being inundated by an overwhelming amount of data.

Mouseflow employs monthly sampling, as opposed to daily sampling, to capture all website sessions until reaching the monthly recording limit determined by the user's plan.

Insights Settings

Comprehensive insights dashboard

The dashboard within VWO Insights - Web scores visitor experiences across pages and segments, facilitating prompt action. Discover friction trends, identify page-level issues with associated heatmaps, and analyze dissatisfied user segments for targeted improvements.

Additionally, it provides a snapshot of form performance and ongoing surveys for comprehensive website optimization.

On the other hand, Mouseflow allows you to view dashboards of heatmaps, recordings, and other metrics separately, leading to a fragmented analysis of visitor behavior.

Insights Dashboard

Form analytics

VWO helps you understand how visitors interact with your forms and why they drop off using form analytics. It highlights which fields cause confusion, take the most time, or require multiple refills.

Advanced filtering options allow you to delve into form responses and analyze engagement across different visitor segments.

Advanced field statistics like hesitation time and ignored fields are missing in Mouseflow.

Form Analytics

Filters and event tracking

VWO provides extensive filters across heatmaps, recordings, and forms/surveys for detailed segmentation and deeper insights into visitor behavior.

In contrast, Mouseflow offers limited filters, mainly focusing on struggle events in recordings and basic reporting filters.

VWO's tracking capabilities cover standard and custom events like page visits and video plays. Mouseflow's tracking is more restricted, centered on struggle events in recordings and event-based triggers in surveys.

Insights Desktop Filters
Insights Settings
Insights Dashboard
Form Analytics
Insights Desktop Filters

Take a look at the key capabilities:
VWO Insights - Web vs Mouseflow

Though both platforms share similar behavior analysis features, they differ subtly to accommodate businesses with a range of research needs, from basic to advanced.

Heatmaps VWO offers deeper insights with "Element List" and A/B test heatmaps, features that Mouseflow lacks.
Heatmaps Mouseflow
Funnel drop-off filters
Heatmaps for dynamic pages/content
Share and download
Friction maps
Click filters
Observations with heatmap screenshot
A/B test variation heatmap
Element list
No. of heatmaps Unlimited Unlimited
Session Recordings VWO offers unlimited recordings by unique visitors, while Mouseflow charges by total recordings, quickly depleting your quota.
Session recordings Mouseflow
Page / Session / User Recordings
Observations with recording moment link
Recording views
Funnel Drop-off Filters
Flexible sampling
Multi-device recording
No. of recordings Unlimited Limited by sessions in plans
Surveys VWO and Mouseflow offer surveys, but VWO excels with multilingual support and AI-driven questions and summaries.
Surveys Mouseflow
Share survey reports
Support for multiple languages
AI-powered question generator
AI-summarized survey responses
No. of active surveys 15 30+
No. of survey responses As per MTU Unlimited
No. of questions per survey Unlimited Unlimited
Form Analytics VWO offers detailed form insights, while Mouseflow only covers dropped fields and conversions. Choose based on your form submission needs.
Form Analytics Mouseflow
Conversion report
Dropped field report
Hesitation time report
Ignored field time report
Share report
Number of active forms 50*for enterprises 30+

* This can be enhanced via add ons

In what ways does VWO stand out from Mouseflow?

Analyze the breakdown of features to identify the platform that best suits your visitor behavior research needs and optimization program. 

Platform & Account Management VWO Logo Mouseflow
Account Members

Add multiple people to the same account but with varying levels of access.

Pages

Classify your web pages into different categories to quickly create, manage and scale experiments specific to them.

Doesn't offer AB Testing
API Access (rate limit of 60K/month)

Start and pause campaigns programmatically or pull test metrics into other dashboards.

Information NA
Internal IP Exclusion

Users who access your website from these IP addresses will not be tracked in VWO.

Sub Accounts

Create sub-accounts for different teams or digital assets. Very handy for large enterprises, and especially agencies!

Unlimited
Integrations

Seamlessly integrate with third-party tools.

Security & Compliance VWO Logo Mouseflow
Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Login Restriction

Restrict login into your VWO app to specific city/ region/ country/ IP address.

Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

Information NA
2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.

GDPR HIPAA, CCPA, ISO 27001:2013, ISO 27701:2019, PCI DSS Compliant

VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.

Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Data Storage

All VWO data is stored in one of the two data centers, as configured for the accounts

USA, EU, India USA, EU
Customer Success VWO Logo Mouseflow
Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Information NA
Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

Support VWO Logo Mouseflow
Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Information NA
Phone Support

Get on a call with a VWO support member to resolve your queries.

Information NA
Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

24 X 7 - Enterprise Plan Information NA
First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

4 hrs Information NA
Campaign Editor VWO Logo Mouseflow
AI-Based Text Recommendations

Generate alternate text recommendations for the existing copy on your website.

Doesn't offer AB Testing
Personalized Text

Personalize the text on your webpage with customer-specific behavioral or demographic data.

Doesn't offer AB Testing
Visual Editor

Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT.

Doesn't offer AB Testing
Code Editor

Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.

Doesn't offer AB Testing
Add/ Edit Elements

Add new or edit UI elements to your webpage.

Doesn't offer AB Testing
Preview Variation(s)

Conduct a quality review of the variations by previewing them to verify that all modifications have been applied to the website before going live.

Doesn't offer AB Testing
Multi-Page Campaigns

Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.

Doesn't offer AB Testing
Multi-Device Campaigns

Tailor modifications to specific devices or apply them consistently across all devices.

Doesn't offer AB Testing
Add Campaign JS

Run a custom code for the entire campaign regardless of which variation the users sees.

Doesn't offer AB Testing
No. of Variations

Total number of variations you can create for a test.

Unlimited Doesn't offer AB Testing
Selective-Page Campaigns

Apply changes only on the page you edited, even if the campaign includes multiple pages.

Doesn't offer AB Testing
No. of Concurrent Campaigns

Total number of tests you can run on your account concurrently.

Unlimited Doesn't offer AB Testing
Campaign Editor Library VWO Logo Mouseflow
Elements Library

Library of customizable pre-designed UI elements like list item, content block, buttons, etc.

Doesn't offer AB Testing
Save Modifications to Library

Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.

Doesn't offer AB Testing
Save Elements to Library

Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.

Doesn't offer AB Testing
Widget Triggers

Control when a widget appears, how often it appears, or does not appear when dismissed.

Doesn't offer AB Testing
Widgets Library

Create customizable banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without coding.

Doesn't offer AB Testing
Campaign Targeting VWO Logo Mouseflow
Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Doesn't offer AB Testing
Screen Resolution Targeting

Target users based on their screen resolution.

Doesn't offer AB Testing
User Agent Values Targeting

Target users based on user-agent values.

Doesn't offer AB Testing
IP Based Targeting

Target users based on IP address.

Doesn't offer AB Testing
Attribute List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Doesn't offer AB Testing
URL Targeting

Target users based on the URLs they arrive from/land on

Doesn't offer AB Testing
Basic Device Targeting

Target users based on the device they use. Basic options like mobile, desktop, tablet available.

Doesn't offer AB Testing
Traffic Source Targeting

Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the test page.

Doesn't offer AB Testing
Basic Operating System Targeting

Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.

Doesn't offer AB Testing
Advanced Device Targeting

Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.

Doesn't offer AB Testing
Advanced Operating System Targeting

Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.

Doesn't offer AB Testing
Browser Targeting

Target users based on their browser.

Doesn't offer AB Testing
Geo Targeting

Target users from specific geographies or personalize website content for users from specific locations.

Doesn't offer AB Testing
Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Doesn't offer AB Testing
Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

Doesn't offer AB Testing
User Intent Targeting

Target users based on their intent of visiting your website using referral URLs.

Doesn't offer AB Testing
Query Parameter Targeting

Target users based on their query parameters.

Doesn't offer AB Testing
UTM Parameter Targeting

Target users based on UTM parameters such as UTM source, medium, campaign etc.

Doesn't offer AB Testing
Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Doesn't offer AB Testing
Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

Doesn't offer AB Testing
Custom Event Targeting

Target user groups based on custom events that occur on the website.

Doesn't offer AB Testing
User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Doesn't offer AB Testing
Time Based Targeting

Target users on your test page based on their arrival time and day of the week.

Doesn't offer AB Testing
Saved User Segments

Access previously created user segments for efficient reuse in tests without the need for repeated creation.

Doesn't offer AB Testing
Campaign Triggers VWO Logo Mouseflow
Basic Page Scroll Trigger

Trigger a campaign after a visitor has scrolled more than 50% of the page.

Doesn't offer AB Testing
Basic Exit Intent Trigger

Trigger a campaign when a visitor is trying to close the page.

Doesn't offer AB Testing
Advance Page Scroll Trigger

Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.

Doesn't offer AB Testing
Advance Exit Intent Trigger

Trigger a campaign immediately or after a visitor is trying to close the page.

Doesn't offer AB Testing
Form Submission Trigger

Trigger a campaign immediately or after a visitor has submitted a form.

Doesn't offer AB Testing
Engagement Trigger

Trigger a campaign immediately or after there is engagement on the page.

Doesn't offer AB Testing
Goal Based Trigger

Trigger a campaign immediately or after a particular goal you have configured in VWO is completed.

Doesn't offer AB Testing
Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Doesn't offer AB Testing
Basic Page Viewed Trigger

Trigger a campaign when a visitor has viewed at least 1 page in a session.

Doesn't offer AB Testing
Basic Time Spent Trigger

Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session.

Doesn't offer AB Testing
Advance Page Viewed Trigger

Trigger a campaign immediately or after a visitor has viewed a certain number of pages.

Doesn't offer AB Testing
Advance Time Spent Trigger

Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page.

Doesn't offer AB Testing
Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Doesn't offer AB Testing
Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Doesn't offer AB Testing
Click Element Trigger

Trigger a campaign immediately or after a visitor has clicked on an element.

Doesn't offer AB Testing
Javascript Trigger

Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.

Doesn't offer AB Testing
Event-Based Triggers

Trigger a campaign based on Data360 Events.

Doesn't offer AB Testing
New Session Trigger

Trigger a campaign immediately or after a new session is created.

Doesn't offer AB Testing
A/B Test Variation Trigger

Trigger a campaign immediately or after a visitor sees a specific A/B test variation.

Doesn't offer AB Testing
Campaign Activation Trigger

Control activation of campaigns using manual triggers by custom conditions in your website code.

Doesn't offer AB Testing
Campaign Reports VWO Logo Mouseflow
Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Doesn't offer AB Testing
Saved Report Filters

Save your report filter as a segment and you can reuse this to slice reports faster in future .

Doesn't offer AB Testing
Compare User Segments

Simultaneously visualize and compare two or more user segments in reports for far more comprehensive insights and decision-making.

Doesn't offer AB Testing
Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Doesn't offer AB Testing
Custom Dimension

Make use of visitors' unique attributes to analyze test performance

50 Doesn't offer AB Testing
Download Detailed CSV

Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions.

Doesn't offer AB Testing
Share Report

Share report with other VWO account users or even with people without VWO access.

Doesn't offer AB Testing
Reporting Dashboard

See the results of your experiments on our Bayesian-powered reporting dashboard.

Doesn't offer AB Testing
Download Summary CSV

Download the summary report to see the high level information about your test data.

Doesn't offer AB Testing
Time Based Filters

Filter reports based on user arrival time or day of the week.

Doesn't offer AB Testing
Goal Comparison

Compare multiple goals within the same report.

Doesn't offer AB Testing
Traffic Source Filters

Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).

Doesn't offer AB Testing
Device Filters

Filter reports based on the device your users use.

Doesn't offer AB Testing
Operating System Filters

Filter reports based on the operating system your users use.

Doesn't offer AB Testing
User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

Doesn't offer AB Testing
UTM Parameter Filters

Filter reports based on UTM parameters such as UTM source, medium, campaign etc.

Doesn't offer AB Testing
Query Parameter Filter

Filter reports based on query parameters

Doesn't offer AB Testing
Geo Filters

Filter reports for specific geographies.

Doesn't offer AB Testing
Campaign Types VWO Logo Mouseflow
Split URL Testing

Compare various versions of your website hosted on multiple URLs by distributing website traffic among them to determine the highest-performing variation.

Doesn't offer AB Testing
AB Testing

Build and compare variations of your website to analytically determine the better performing version.

Doesn't offer AB Testing
Multivariate (MVT) Testing

Simultaneously modify multiple variables to test a hypothesis and determine the best-performing combination of variations.

Doesn't offer AB Testing
Campaign Settings VWO Logo Mouseflow
Multi Arm Bandit

Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost.

Doesn't offer AB Testing
Self Hosting

Host VWO library and campaign setting files on your servers, easing your dependency on VWO servers.

Doesn't offer AB Testing
Campaign Alerts

Set email alerts for account administrators to receive notifications for your VWO campaign related activities.

Doesn't offer AB Testing
Multi-Browser QA

Preview your tests across multiple browsers and validate them before launching the test.

Doesn't offer AB Testing
Mutually Exclusive Groups

Ensure that a user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.

Upto 10 user groups* Doesn't offer AB Testing
Traffic Allocation

Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test.

Doesn't offer AB Testing
Cross Domain Testing

Run tests on multiple domains within user journey, where user tracking and goals can be on one or more domains.

Doesn't offer AB Testing
Campaign Scheduling

Schedule tests at specific time/date or create recurring schedule to run tests.

Doesn't offer AB Testing
Campaign Version History

View the changes that you’ve made to your campaign over its lifetime.

Doesn't offer AB Testing
Goals/ Metrics

Configure and track goals in your VWO account.

Y - Unlimited Doesn't offer AB Testing
Goals VWO Logo Mouseflow
No. of Active Goals

The number of goals that you can configure and track in your VWO account.

75 Information NA
Track Standard Events

Track page visits, clicks, form submits & purchases on your website.

Information NA
Goal Reporting

Check goal performance over a period of time with goal metrics like total conversions, conversion rate, etc.

Share Report

Share the goal conversion report with other VWO account users or even with people without VWO access.

Track Custom Events

Set up custom triggers on your website to track your events in VWO. For ex - video played, session time > 30 secs, etc.

Funnel Drop-off Filters

Filter reports based on users who dropped off from a funnel.

A/B Test Variation Filters

Filter reports based on users who were part of a test campaign or saw a particular test variation.

Goal Reporting Filters

Filter your reports based on a weekday, time of day, goal URL, goal revenue, etc.

Conversion Heatmaps & Recordings

Check heatmaps and recordings of users who converted or didn't convert for the goal.

Funnels VWO Logo Mouseflow
No. of Active Funnels

The number of funnels that are active and tracking data within your account.

20 Depends on Quota
Funnel Reporting

Check funnel performance over a period of time to see how users move through the stages of funnels and when they drop-off.

Share Report

Share the funnel conversion report with other VWO account users or even with people without VWO access.

Information NA
Funnel Drop-off Filters

Filter reports based on users who dropped off from a funnel.

Information NA
A/B Test Variation Filters

Filter reports based on users who were part of a test campaign or saw a particular test variation.

Information NA
Funnel Reporting Filters

Filter funnel reports to view data for specific days of the week, hours of the day, funnel revenue value etc.

Drop Off Heatmaps & Recordings

Check heatmaps and recordings of users who drop off from the funnel at any stage.

Heatmaps VWO Logo Mouseflow
No. of Heatmaps

Visualize users clicks with a colored overlay on top of your website page to identify hotspots of engagement.

Unlimited Unlimited
Clickmap

Track clicks on specific elements and compare them to total clicks on a page or area.

Observations with Heatmap Screenshot

Note observations with automaticaly attached heatmap screenshots to enable easy collaboration.

Multi-Device Heatmaps

View heatmaps for desktop, tablet, or mobile websites.

A/B Test Variation Heatmap

View heatmap of a particular A/B test variation.

Share

Share heatmaps with observations to collaborate with other VWO account users or even with people without VWO access.

Download

Download heatmaps for offline sharing and viewing.

Heatmap Views

Create a heatmap view and quickly access heatmap data for specific pages and user segments without repeating the heatmap configuration.

Schedule Heatmap Views

Schedule data collection for heatmap views.

Information NA
Scrollmap

Visualize how deep a user scrolls through your page to understand scroll depths.

Tracking dynamic elements in live heatmaps

View heatmaps of different pages, interactive elements(such as popups, modals, and menus), and pages behind logins as you navigate your website.

Funnel Drop-off Filters

Filter heatmaps based on users who dropped off from a funnel.

Information NA
Click Area

Just click, drag and select multiple areas on the page to directly compare their engagement.

Information NA
Element List

Displays a list of both visible and hidden elements with their types and show clicks on each from highest to lowest.

Session recordings VWO Logo Mouseflow
No. of Recordings

Number of recordings you can have for your monthly tracked users (MTU).

Unlimited above 10k MTU Depends on Quota Purchased
Page / Session / User Recordings

Watch recordings of a page, a session or all sessions of a user consisting of multiple pages.

Multi-Device Recordings

View recordings of all user sessions on desktop, tablet, or mobile.

Observations with Recording Moment Link

Note observations with automatically tagged moment in recordings to enable easy collaboration.

Anonymize or Whitelist Elements

Customize what is shown or hidden in recordings, and anonymize key presses by default.

Saved Recordings

The number of recordings you can store in VWO for later viewing.

1000 Information NA
Asset Snapshoting

Save snapshot of externally loaded style files to prevent breaking of session recordings due to changes in the external files.

Share

Share recordings with observations to collaborate with other VWO account users or even with people without VWO access.

Download

Download recordings for offline sharing and viewing.

Recording Views

Create a recording view and quickly access recordings for specific pages and user segments without repeating the recording configuration.

Schedule Recording Views

Schedule data collection for recording views.

Funnel Drop-off Filters

Filter recordings based on users who dropped off from a funnel.

Session Filters

Filter recordings based on parameters like session duration, # of pages visited, etc.

Page Filters

Filter recordings based on parameters like entry page, exit page, visited page, etc.

Struggle Filters

Filter your recordings based on rage clicks, dead clicks, goal conversions, funnel drop-offs, or other events tracked by VWO.

Form analysis VWO Logo Mouseflow
No. of Active Forms

No. of active forms you can simultaneously track at a given time.

50* 30+
Conversion Report

Track user drop-offs at different stages of form submission, from landing to interaction to submission.

Dropped Field Report

Percentage of users who dropped off on a field without submitting the form.

Share Report

Share form analysis report with other VWO account users or even with people without VWO access.

Information NA
Total Time Report

Understand how long users stay on each field of a form.

Interaction Time Report

Understand how long users spend on a specific field while actively interacting with it.

Information NA
Hesitation Time Report

Understand how long users spend on a specific field without actively interacting with it.

Information NA
Refilled Field Report

Percentage of users who refilled a field on the form.

Ignored Field Report

Percentage of users who did not interact with a form field and submitted the form.

Information NA
Schedule Form Tracking

Track form during a specific period.

Information NA
Surveys VWO Logo Mouseflow
No. of Active Surveys

No. of active surveys within your account.

15 30+
No. of Survey Responses

No. of survey responses that you can collect for your survey campaigns. With paid plans, No. of Survey Responses = (No. of Contract Months * MTU).

As per MTU Unlimited
No. of Questions per Survey

The number of questions you can ask per survey.

Unlimited Unlimited
Response Types

Design survey with various response types including text, radio, checkboxes, etc.

Survey Report

Check how many users saw, attempted and completed the survey. Get a list of responses by questions and most frequently used words by users.

Question Bank

Choose from a repository of frequently asked questions to select an appropriate question.

Information NA
Support for Multiple Languages

Ask questions to your users in their native language.

Information NA
Survey Positioning

Trigger your survey either to the left bottom or right bottom of your page.

Survey Themes

Save time by styling your survey using any of the pre-built themes.

Share Report

Share survey report with other VWO account users or even with people without VWO access.

Information NA
**NPS®

Run an NPS survey to gauge the likelihood of users recommending the website to others.

Customize Welcome/ Thank you

Add custom messages for users taking the survey before and after completing it.

Custom Survey Themes

Add custom CSS to restyle and resize the surveys per your branding guidelines.

Download CSV

Download and share detailed reports with your stakeholders in .csv format.

Survey Views Per User

Adjust the number of times a user should see the survey before it stops showing.

Information NA
Schedule Surveys

Schedule surveys to show up during a period.

Information NA
Remove branding

Replace the VWO logo with your own logo.

Survey Analysis with Recordings

Watch recordings of user sessions in which they responded to a survey to understand why they gave specific responses.

Survey Logic

Make your surveys smarter by asking subsequent questions based on the responses given.

Survey triggers VWO Logo Mouseflow
Basic Page Viewed Trigger

Trigger a survey when a visitor has viewed at least 1 page in a session.

Basic Time spent Trigger

Trigger a survey after a visitor has spent more than 10 seconds on the page or 60 seconds in a session.

Basic Page Scroll Trigger

Trigger a survey after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a survey when a visitor is trying to close the page.

Advance Page Viewed Trigger

Trigger a survey immediately or after a visitor has viewed a certain number of pages.

Advance Time spent Trigger

Trigger a survey immediately or after a visitor has spent a certain amount of time on a page.

Click Element Trigger

Trigger a survey immediately or after a visitor has clicked on an element.

Information NA
Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Information NA
Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Advance Page Scroll Trigger

Trigger a survey immediately or after a visitor has scrolled a certain percentage of the page.

Advance Exit Intent Trigger

Trigger a survey immediately or after a visitor is trying to close the page.

A/B Test Variation Trigger

Trigger a survey immediately or after a visitor sees a specific A/B test variation.

Goal Based Trigger

Trigger a survey immediately or after a particular goal you have configured in VWO is completed.

Form Submission Trigger

Trigger a survey immediately or after a visitor has submitted a form.

Engagement Trigger

Trigger a survey immediately or after there is engagement on the page.

New Session Trigger

Trigger a survey immediately or after a new session is created.

Javascript Trigger

Write custom triggers using JavaScript to fire a survey based on an event or a specific user action.

Event-Based Triggers

Trigger a survey based on Data360 Events.

Behaviour Analytics Segmentation VWO Logo Mouseflow
Segment by URL

Segment users based on the URLs they arrive from/land on.

Information NA
Segment by Device

Segment users based on devices they use such as mobile, desktops or tablets.

Information NA
Segment by Traffic Source

Segment users based on the traffic source (e.g. direct, paid, non-paid, email) .

Information NA
Segment by User Type

Segment new or returning users differently to study their behavior and personalize their experiences.

Information NA
Segment by Operating System

Segment users who are using a particular operating system such as Windows, Linux, etc.

Information NA
Segment by Browser

Segment users based on their browser.

Information NA
Segment by Screen Resolution

Segment users based on their screen resolution.

Information NA
Segment by User Agent Values

Segment users based on user-agent values.

Information NA
Segment by Geography

Segment users from specific geographies.

Information NA
Cookie Based Segmentation

Segment users based on cookie values. It can be customized based on varying business needs.

Information NA
Javascript Variable Segmentation

Segment user groups based on custom events that occur on your website using Javascript variables.

Information NA
Query Parameter Segmentation

Segment users based on using query parameters.

Information NA
UTM Parameter Segmentation

Segment users based on using UTM parameters such as UTM source, medium, campaign etc.

Information NA
Time Based Segmentation

Segment users based on their arrival time and day of the week.

Information NA
Saved User Segments

Access previously created user segments for efficient reuse in tests without the need for repeated creation.

Information NA
Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Information NA
Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Information NA
Behavioral Segmentation

Segment based on events, user behavior, and actions taken by the user on your website.

Information NA
IP Based Segmentation

Segment users based on IP address(s).

Information NA
Custom Event Segmentation

Segment user groups based on custom events that occur on the website.

Information NA
Attribute List Segmentation

Precisely segment audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Information NA
Behaviour Analytics Reporting VWO Logo Mouseflow
Device Filters

Filter reports based on what device your users use.

Traffic Source Filters

Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).

Operating System Filters

Filter reports based on what operating system your users use.

User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

UTM Parameter Filters

Filter reports based on using UTM parameters such as UTM source, medium, campaign, etc.

Query Parameter Filter

Filter reports based on using query parameters.

Information NA
Geo Filters

Filter reports for specific geographies or personalize website content for users from specific locations.

Time-based Filters

Filter reports based on user arrival time or day of the week.

Saved Report Filters

Save your report filter as a segment and you can reuse this to slice reports faster in future .

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Information NA
Custom Dimension

Make use of visitors' unique attributes to analyze test performance.

50
Observations VWO Logo Mouseflow
Plugin

Make quick observations and audit webpages while on them, all with a handy browser plug-in.

Observations with Automatic Snapshot

Automatically capture snapshots of the reports as you log observations.

Hypothesis VWO Logo Mouseflow
Hypotheses Prioritization + Custom Workflows

Prioritize ideas based on importance, complexity and ease of implementation and customize your workflow to visualize progress.

Idea factory VWO Logo Mouseflow
Idea Gallery

Take inspiration from hundreds of ideas, case studies, and other resources to develop your own strategy.

Icon Quote

The forms feature in the VWO Insights product is the most appealing to me so far. The ability to get detailed quantitative and qualitative insights on how your website forms are performing is really great in furthering your conversion rate optimization efforts. One use case we’ve been able to understand early in our engagement with VWO is how our website audience are engaging with our contact forms and how we can use those insights to learn where conversion friction occurs.

Josephus Ayoola
Josephus Ayoola

Digital Growth Manager

Alpega logo

Explore visitor behavior in depth to uncover optimization opportunities on your website.

Try VWO Insights for Free Request Demo

Frequently asked questions

Mouseflow specializes in behavior analytics, while VWO is a comprehensive platform for optimizing online experiences. VWO not only includes behavior analytics but also integrates testing and personalization capabilities seamlessly.

Compared to Mouseflow, VWO offers a more complete solution, allowing businesses to analyze behavior, conduct tests, and personalize experiences based on insights gained from analytics. This holistic approach streamlines the website optimization process, making it easier to scale.

Determining which tool is more user-friendly, VWO or Mouseflow, can depend on individual preferences and specific needs. Both platforms provide intuitive interfaces and user-friendly experiences to cater to their audience base.

That said, many businesses appreciate VWO for its comprehensive approach and well-designed interface, which seamlessly integrates various optimization functionalities.

Both VWO and Mouseflow offer various pricing plans, including free starter packs, to meet the qualitative research needs of different businesses. VWO typically falls on the higher end of the pricing spectrum because it provides a more extensive feature set. This includes unlimited recordings, A/B test variation heatmaps, a comprehensive Insights dashboard, survey logic, advanced targeting, and reporting capabilities. To explore these features firsthand, you can sign up for a free trial today.

Both VWO and Mouseflow offer extensive integrations across CMSs, CRMs, eCommerce, and analytics platforms. Since Mouseflow lacks testing capabilities, it facilitates integration with A/B testing platforms to enhance optimization efforts further.

VWO seamlessly integrates with third-party tools, allowing you to push test data to external platforms and use data from these tools to target campaigns effectively on your website.

Mouseflow offers personalized onboarding with technical debugging and unlimited one-on-one training sessions. With VWO, enjoy year-round support from technical experts and a dedicated success manager for seamless onboarding and ongoing optimization assistance. If dedicated support is a non-negotiable factor for you, then consider VWO, as our support team has the highest CSAT score and quickest turnaround time.

Mouseflow lacks comprehensive optimization features such as A/B testing and advanced personalization. Also, to use testing capabilities, Mouseflow needs to integrate with external A/B testing platforms, which can make the optimization process more complex and require extra setup and management resources.

VWO may have a higher price point and a steeper learning curve compared to Mouseflow, as it offers more comprehensive features for holistic optimization needs. Hence, investing in VWO can make optimization scalable, rendering the learning curve worthwhile in the long run.