Thousands of growing brands trust VWO Insights for gathering user behavioral insights.
What to look for in your behavioral analytics platform
Choose a platform that makes visitor behavior research effective, swift, and hassle-free with robust capabilities. Compare VWO and Mouseflow to see which one stands out.
Data capture method
VWO uses both flexible as well as dynamic sampling so the users can track 100% of their traffic or configure it the way they want. This ensures that you receive valuable insights without being inundated by an overwhelming amount of data.
Mouseflow employs monthly sampling, as opposed to daily sampling, to capture all website sessions until reaching the monthly recording limit determined by the user's plan.
Comprehensive insights dashboard
The dashboard within VWO Insights - Web scores visitor experiences across pages and segments, facilitating prompt action. Discover friction trends, identify page-level issues with associated heatmaps, and analyze dissatisfied user segments for targeted improvements.
Additionally, it provides a snapshot of form performance and ongoing surveys for comprehensive website optimization.
On the other hand, Mouseflow allows you to view dashboards of heatmaps, recordings, and other metrics separately, leading to a fragmented analysis of visitor behavior.
Form analytics
VWO helps you understand how visitors interact with your forms and why they drop off using form analytics. It highlights which fields cause confusion, take the most time, or require multiple refills.
Advanced filtering options allow you to delve into form responses and analyze engagement across different visitor segments.
Advanced field statistics like hesitation time and ignored fields are missing in Mouseflow.
Filters and event tracking
VWO provides extensive filters across heatmaps, recordings, and forms/surveys for detailed segmentation and deeper insights into visitor behavior.
In contrast, Mouseflow offers limited filters, mainly focusing on struggle events in recordings and basic reporting filters.
VWO's tracking capabilities cover standard and custom events like page visits and video plays. Mouseflow's tracking is more restricted, centered on struggle events in recordings and event-based triggers in surveys.
Take a look at the key capabilities:
VWO Insights - Web vs Mouseflow
Though both platforms share similar behavior analysis features, they differ subtly to accommodate businesses with a range of research needs, from basic to advanced.
Heatmaps | Mouseflow | |
---|---|---|
Funnel drop-off filters | ||
Heatmaps for dynamic pages/content | ||
Share and download | ||
Friction maps | ||
Click filters | ||
Observations with heatmap screenshot | ||
A/B test variation heatmap | ||
Element list | ||
No. of heatmaps | Unlimited | Unlimited |
Session recordings | Mouseflow | |
---|---|---|
Page / Session / User Recordings | ||
Observations with recording moment link | ||
Recording views | ||
Funnel Drop-off Filters | ||
Flexible sampling | ||
Multi-device recording | ||
No. of recordings | Unlimited | Limited by sessions in plans |
Surveys | Mouseflow | |
---|---|---|
Share survey reports | ||
Support for multiple languages | ||
AI-powered question generator | ||
AI-summarized survey responses | ||
No. of active surveys | 15 | 30+ |
No. of survey responses | As per MTU | Unlimited |
No. of questions per survey | Unlimited | Unlimited |
Form Analytics | Mouseflow | |
---|---|---|
Conversion report | ||
Dropped field report | ||
Hesitation time report | ||
Ignored field time report | ||
Share report | ||
Number of active forms | 50*for enterprises | 30+ |
* This can be enhanced via add ons
In what ways does VWO stand out from Mouseflow?
Analyze the breakdown of features to identify the platform that best suits your visitor behavior research needs and optimization program.
Platform & Account Management | Mouseflow | |
---|---|---|
Account Members Add multiple people to the same account but with varying levels of access. |
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Pages Classify your web pages into different categories to quickly create, manage and scale experiments specific to them. |
Doesn't offer AB Testing | |
API Access (rate limit of 60K/month) Start and pause campaigns programmatically or pull test metrics into other dashboards. |
Information NA | |
Internal IP Exclusion Users who access your website from these IP addresses will not be tracked in VWO. |
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Sub Accounts Create sub-accounts for different teams or digital assets. Very handy for large enterprises, and especially agencies! |
Unlimited | |
Integrations Seamlessly integrate with third-party tools. |
Security & Compliance | Mouseflow | |
---|---|---|
Account Alerts Set email alerts for account administrators to receive notifications for your VWO account related activities. |
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Login Restriction Restrict login into your VWO app to specific city/ region/ country/ IP address. |
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Activity Monitoring Review the usage history, including all activities performed by different account members within the account. |
Information NA | |
2-Factor Authentication (2FA) 2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA. |
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GDPR HIPAA, CCPA, ISO 27001:2013, ISO 27701:2019, PCI DSS Compliant VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs. |
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Single Sign On Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization. |
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Data Storage All VWO data is stored in one of the two data centers, as configured for the accounts |
USA, EU, India | USA, EU |
Customer Success | Mouseflow | |
---|---|---|
Self Paced Training Videos Watch our recorded training videos for every feature as per your schedule. |
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1-on-1 Onboarding & Training Avail our end-to-end training programs to leverage your website for better conversions using industry best practices. |
Information NA | |
Dedicated Account Manager A dedicated manager assigned to your account helps you every step of the way toward success. |
Support | Mouseflow | |
---|---|---|
Chat Support Reach out to support via in-app chat to give feedback or raise an issue. |
Information NA | |
Phone Support Get on a call with a VWO support member to resolve your queries. |
Information NA | |
Knowledge Base Search and browse our online knowledge base for answers and documentation. |
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Email Support Reach out to support via registered email to give feedback or raise an issue. |
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Support Availability The availability of our support team to respond and resolve your queries irrespective of the timezone. |
24 X 7 - Enterprise Plan | Information NA |
First Response Time (working days only) The time it takes for our support team members to become available in your timezone for query resolution. |
4 hrs | Information NA |
Campaign Editor | Mouseflow | |
---|---|---|
AI-Based Text Recommendations Generate alternate text recommendations for the existing copy on your website. |
Doesn't offer AB Testing | |
Personalized Text Personalize the text on your webpage with customer-specific behavioral or demographic data. |
Doesn't offer AB Testing | |
Visual Editor Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT. |
Doesn't offer AB Testing | |
Code Editor Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery. |
Doesn't offer AB Testing | |
Add/ Edit Elements Add new or edit UI elements to your webpage. |
Doesn't offer AB Testing | |
Preview Variation(s) Conduct a quality review of the variations by previewing them to verify that all modifications have been applied to the website before going live. |
Doesn't offer AB Testing | |
Multi-Page Campaigns Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages. |
Doesn't offer AB Testing | |
Multi-Device Campaigns Tailor modifications to specific devices or apply them consistently across all devices. |
Doesn't offer AB Testing | |
Add Campaign JS Run a custom code for the entire campaign regardless of which variation the users sees. |
Doesn't offer AB Testing | |
No. of Variations Total number of variations you can create for a test. |
Unlimited | Doesn't offer AB Testing |
Selective-Page Campaigns Apply changes only on the page you edited, even if the campaign includes multiple pages. |
Doesn't offer AB Testing | |
No. of Concurrent Campaigns Total number of tests you can run on your account concurrently. |
Unlimited | Doesn't offer AB Testing |
Campaign Editor Library | Mouseflow | |
---|---|---|
Elements Library Library of customizable pre-designed UI elements like list item, content block, buttons, etc. |
Doesn't offer AB Testing | |
Save Modifications to Library Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them. |
Doesn't offer AB Testing | |
Save Elements to Library Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse. |
Doesn't offer AB Testing | |
Widget Triggers Control when a widget appears, how often it appears, or does not appear when dismissed. |
Doesn't offer AB Testing | |
Widgets Library Create customizable banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without coding. |
Doesn't offer AB Testing |
Campaign Targeting | Mouseflow | |
---|---|---|
Advanced Targeting Logic Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device] |
Doesn't offer AB Testing | |
Screen Resolution Targeting Target users based on their screen resolution. |
Doesn't offer AB Testing | |
User Agent Values Targeting Target users based on user-agent values. |
Doesn't offer AB Testing | |
IP Based Targeting Target users based on IP address. |
Doesn't offer AB Testing | |
Attribute List Targeting Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier. |
Doesn't offer AB Testing | |
URL Targeting Target users based on the URLs they arrive from/land on |
Doesn't offer AB Testing | |
Basic Device Targeting Target users based on the device they use. Basic options like mobile, desktop, tablet available. |
Doesn't offer AB Testing | |
Traffic Source Targeting Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the test page. |
Doesn't offer AB Testing | |
Basic Operating System Targeting Target users based on their desktop OS. Basic options like macOS, Windows and Linux available. |
Doesn't offer AB Testing | |
Advanced Device Targeting Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available. |
Doesn't offer AB Testing | |
Advanced Operating System Targeting Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available. |
Doesn't offer AB Testing | |
Browser Targeting Target users based on their browser. |
Doesn't offer AB Testing | |
Geo Targeting Target users from specific geographies or personalize website content for users from specific locations. |
Doesn't offer AB Testing | |
Cookie Based Targeting Target users based on cookie values. It can be customized based on varying business needs. |
Doesn't offer AB Testing | |
Javascript Variable Targeting Target user groups based on custom events that occur on your website using Javascript variables. |
Doesn't offer AB Testing | |
User Intent Targeting Target users based on their intent of visiting your website using referral URLs. |
Doesn't offer AB Testing | |
Query Parameter Targeting Target users based on their query parameters. |
Doesn't offer AB Testing | |
UTM Parameter Targeting Target users based on UTM parameters such as UTM source, medium, campaign etc. |
Doesn't offer AB Testing | |
Conditional Targeting Create advanced user segments by combining multiple targeting conditions using AND and OR. |
Doesn't offer AB Testing | |
Behavioral Targeting Target based on events, user behavior, and actions taken by the user on your website. |
Doesn't offer AB Testing | |
Custom Event Targeting Target user groups based on custom events that occur on the website. |
Doesn't offer AB Testing | |
User Type Targeting Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time. |
Doesn't offer AB Testing | |
Time Based Targeting Target users on your test page based on their arrival time and day of the week. |
Doesn't offer AB Testing | |
Saved User Segments Access previously created user segments for efficient reuse in tests without the need for repeated creation. |
Doesn't offer AB Testing |
Campaign Triggers | Mouseflow | |
---|---|---|
Basic Page Scroll Trigger Trigger a campaign after a visitor has scrolled more than 50% of the page. |
Doesn't offer AB Testing | |
Basic Exit Intent Trigger Trigger a campaign when a visitor is trying to close the page. |
Doesn't offer AB Testing | |
Advance Page Scroll Trigger Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page. |
Doesn't offer AB Testing | |
Advance Exit Intent Trigger Trigger a campaign immediately or after a visitor is trying to close the page. |
Doesn't offer AB Testing | |
Form Submission Trigger Trigger a campaign immediately or after a visitor has submitted a form. |
Doesn't offer AB Testing | |
Engagement Trigger Trigger a campaign immediately or after there is engagement on the page. |
Doesn't offer AB Testing | |
Goal Based Trigger Trigger a campaign immediately or after a particular goal you have configured in VWO is completed. |
Doesn't offer AB Testing | |
Advanced Trigger Logic Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device] |
Doesn't offer AB Testing | |
Basic Page Viewed Trigger Trigger a campaign when a visitor has viewed at least 1 page in a session. |
Doesn't offer AB Testing | |
Basic Time Spent Trigger Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session. |
Doesn't offer AB Testing | |
Advance Page Viewed Trigger Trigger a campaign immediately or after a visitor has viewed a certain number of pages. |
Doesn't offer AB Testing | |
Advance Time Spent Trigger Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page. |
Doesn't offer AB Testing | |
Conditional Triggers Create advanced triggers by combining multiple trigger conditions using AND and OR. |
Doesn't offer AB Testing | |
Saved Triggers Access previously created triggers for efficient reuse in campaigns without the need for repeated creation. |
Doesn't offer AB Testing | |
Click Element Trigger Trigger a campaign immediately or after a visitor has clicked on an element. |
Doesn't offer AB Testing | |
Javascript Trigger Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action. |
Doesn't offer AB Testing | |
Event-Based Triggers Trigger a campaign based on Data360 Events. |
Doesn't offer AB Testing | |
New Session Trigger Trigger a campaign immediately or after a new session is created. |
Doesn't offer AB Testing | |
A/B Test Variation Trigger Trigger a campaign immediately or after a visitor sees a specific A/B test variation. |
Doesn't offer AB Testing | |
Campaign Activation Trigger Control activation of campaigns using manual triggers by custom conditions in your website code. |
Doesn't offer AB Testing |
Campaign Reports | Mouseflow | |
---|---|---|
Advanced Reporting Logic Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device] |
Doesn't offer AB Testing | |
Saved Report Filters Save your report filter as a segment and you can reuse this to slice reports faster in future . |
Doesn't offer AB Testing | |
Compare User Segments Simultaneously visualize and compare two or more user segments in reports for far more comprehensive insights and decision-making. |
Doesn't offer AB Testing | |
Conditional Filters Filter reports deeply by combining multiple segmentation conditions using AND and OR. |
Doesn't offer AB Testing | |
Custom Dimension Make use of visitors' unique attributes to analyze test performance |
50 | Doesn't offer AB Testing |
Download Detailed CSV Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions. |
Doesn't offer AB Testing | |
Share Report Share report with other VWO account users or even with people without VWO access. |
Doesn't offer AB Testing | |
Reporting Dashboard See the results of your experiments on our Bayesian-powered reporting dashboard. |
Doesn't offer AB Testing | |
Download Summary CSV Download the summary report to see the high level information about your test data. |
Doesn't offer AB Testing | |
Time Based Filters Filter reports based on user arrival time or day of the week. |
Doesn't offer AB Testing | |
Goal Comparison Compare multiple goals within the same report. |
Doesn't offer AB Testing | |
Traffic Source Filters Filter reports based on where your users came from (e.g. direct, paid, non-paid, email). |
Doesn't offer AB Testing | |
Device Filters Filter reports based on the device your users use. |
Doesn't offer AB Testing | |
Operating System Filters Filter reports based on the operating system your users use. |
Doesn't offer AB Testing | |
User Type Filters Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences. |
Doesn't offer AB Testing | |
UTM Parameter Filters Filter reports based on UTM parameters such as UTM source, medium, campaign etc. |
Doesn't offer AB Testing | |
Query Parameter Filter Filter reports based on query parameters |
Doesn't offer AB Testing | |
Geo Filters Filter reports for specific geographies. |
Doesn't offer AB Testing |
Campaign Types | Mouseflow | |
---|---|---|
Split URL Testing Compare various versions of your website hosted on multiple URLs by distributing website traffic among them to determine the highest-performing variation. |
Doesn't offer AB Testing | |
AB Testing Build and compare variations of your website to analytically determine the better performing version. |
Doesn't offer AB Testing | |
Multivariate (MVT) Testing Simultaneously modify multiple variables to test a hypothesis and determine the best-performing combination of variations. |
Doesn't offer AB Testing |
Campaign Settings | Mouseflow | |
---|---|---|
Multi Arm Bandit Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost. |
Doesn't offer AB Testing | |
Self Hosting Host VWO library and campaign setting files on your servers, easing your dependency on VWO servers. |
Doesn't offer AB Testing | |
Campaign Alerts Set email alerts for account administrators to receive notifications for your VWO campaign related activities. |
Doesn't offer AB Testing | |
Multi-Browser QA Preview your tests across multiple browsers and validate them before launching the test. |
Doesn't offer AB Testing | |
Mutually Exclusive Groups Ensure that a user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play. |
Upto 10 user groups* | Doesn't offer AB Testing |
Traffic Allocation Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test. |
Doesn't offer AB Testing | |
Cross Domain Testing Run tests on multiple domains within user journey, where user tracking and goals can be on one or more domains. |
Doesn't offer AB Testing | |
Campaign Scheduling Schedule tests at specific time/date or create recurring schedule to run tests. |
Doesn't offer AB Testing | |
Campaign Version History View the changes that you’ve made to your campaign over its lifetime. |
Doesn't offer AB Testing | |
Goals/ Metrics Configure and track goals in your VWO account. |
Y - Unlimited | Doesn't offer AB Testing |
Goals | Mouseflow | |
---|---|---|
No. of Active Goals The number of goals that you can configure and track in your VWO account. |
75 | Information NA |
Track Standard Events Track page visits, clicks, form submits & purchases on your website. |
Information NA | |
Goal Reporting Check goal performance over a period of time with goal metrics like total conversions, conversion rate, etc. |
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Share Report Share the goal conversion report with other VWO account users or even with people without VWO access. |
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Track Custom Events Set up custom triggers on your website to track your events in VWO. For ex - video played, session time > 30 secs, etc. |
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Funnel Drop-off Filters Filter reports based on users who dropped off from a funnel. |
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A/B Test Variation Filters Filter reports based on users who were part of a test campaign or saw a particular test variation. |
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Goal Reporting Filters Filter your reports based on a weekday, time of day, goal URL, goal revenue, etc. |
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Conversion Heatmaps & Recordings Check heatmaps and recordings of users who converted or didn't convert for the goal. |
Funnels | Mouseflow | |
---|---|---|
No. of Active Funnels The number of funnels that are active and tracking data within your account. |
20 | Depends on Quota |
Funnel Reporting Check funnel performance over a period of time to see how users move through the stages of funnels and when they drop-off. |
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Share Report Share the funnel conversion report with other VWO account users or even with people without VWO access. |
Information NA | |
Funnel Drop-off Filters Filter reports based on users who dropped off from a funnel. |
Information NA | |
A/B Test Variation Filters Filter reports based on users who were part of a test campaign or saw a particular test variation. |
Information NA | |
Funnel Reporting Filters Filter funnel reports to view data for specific days of the week, hours of the day, funnel revenue value etc. |
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Drop Off Heatmaps & Recordings Check heatmaps and recordings of users who drop off from the funnel at any stage. |
Heatmaps | Mouseflow | |
---|---|---|
No. of Heatmaps Visualize users clicks with a colored overlay on top of your website page to identify hotspots of engagement. |
Unlimited | Unlimited |
Clickmap Track clicks on specific elements and compare them to total clicks on a page or area. |
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Observations with Heatmap Screenshot Note observations with automaticaly attached heatmap screenshots to enable easy collaboration. |
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Multi-Device Heatmaps View heatmaps for desktop, tablet, or mobile websites. |
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A/B Test Variation Heatmap View heatmap of a particular A/B test variation. |
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Share Share heatmaps with observations to collaborate with other VWO account users or even with people without VWO access. |
||
Download Download heatmaps for offline sharing and viewing. |
||
Heatmap Views Create a heatmap view and quickly access heatmap data for specific pages and user segments without repeating the heatmap configuration. |
||
Schedule Heatmap Views Schedule data collection for heatmap views. |
Information NA | |
Scrollmap Visualize how deep a user scrolls through your page to understand scroll depths. |
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Tracking dynamic elements in live heatmaps View heatmaps of different pages, interactive elements(such as popups, modals, and menus), and pages behind logins as you navigate your website. |
||
Funnel Drop-off Filters Filter heatmaps based on users who dropped off from a funnel. |
Information NA | |
Click Area Just click, drag and select multiple areas on the page to directly compare their engagement. |
Information NA | |
Element List Displays a list of both visible and hidden elements with their types and show clicks on each from highest to lowest. |
Session recordings | Mouseflow | |
---|---|---|
No. of Recordings Number of recordings you can have for your monthly tracked users (MTU). |
Unlimited above 10k MTU | Depends on Quota Purchased |
Page / Session / User Recordings Watch recordings of a page, a session or all sessions of a user consisting of multiple pages. |
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Multi-Device Recordings View recordings of all user sessions on desktop, tablet, or mobile. |
||
Observations with Recording Moment Link Note observations with automatically tagged moment in recordings to enable easy collaboration. |
||
Anonymize or Whitelist Elements Customize what is shown or hidden in recordings, and anonymize key presses by default. |
||
Saved Recordings The number of recordings you can store in VWO for later viewing. |
1000 | Information NA |
Asset Snapshoting Save snapshot of externally loaded style files to prevent breaking of session recordings due to changes in the external files. |
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Share Share recordings with observations to collaborate with other VWO account users or even with people without VWO access. |
||
Download Download recordings for offline sharing and viewing. |
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Recording Views Create a recording view and quickly access recordings for specific pages and user segments without repeating the recording configuration. |
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Schedule Recording Views Schedule data collection for recording views. |
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Funnel Drop-off Filters Filter recordings based on users who dropped off from a funnel. |
||
Session Filters Filter recordings based on parameters like session duration, # of pages visited, etc. |
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Page Filters Filter recordings based on parameters like entry page, exit page, visited page, etc. |
||
Struggle Filters Filter your recordings based on rage clicks, dead clicks, goal conversions, funnel drop-offs, or other events tracked by VWO. |
Form analysis | Mouseflow | |
---|---|---|
No. of Active Forms No. of active forms you can simultaneously track at a given time. |
50* | 30+ |
Conversion Report Track user drop-offs at different stages of form submission, from landing to interaction to submission. |
||
Dropped Field Report Percentage of users who dropped off on a field without submitting the form. |
||
Share Report Share form analysis report with other VWO account users or even with people without VWO access. |
Information NA | |
Total Time Report Understand how long users stay on each field of a form. |
||
Interaction Time Report Understand how long users spend on a specific field while actively interacting with it. |
Information NA | |
Hesitation Time Report Understand how long users spend on a specific field without actively interacting with it. |
Information NA | |
Refilled Field Report Percentage of users who refilled a field on the form. |
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Ignored Field Report Percentage of users who did not interact with a form field and submitted the form. |
Information NA | |
Schedule Form Tracking Track form during a specific period. |
Information NA |
Surveys | Mouseflow | |
---|---|---|
No. of Active Surveys No. of active surveys within your account. |
15 | 30+ |
No. of Survey Responses No. of survey responses that you can collect for your survey campaigns. With paid plans, No. of Survey Responses = (No. of Contract Months * MTU). |
As per MTU | Unlimited |
No. of Questions per Survey The number of questions you can ask per survey. |
Unlimited | Unlimited |
Response Types Design survey with various response types including text, radio, checkboxes, etc. |
||
Survey Report Check how many users saw, attempted and completed the survey. Get a list of responses by questions and most frequently used words by users. |
||
Question Bank Choose from a repository of frequently asked questions to select an appropriate question. |
Information NA | |
Support for Multiple Languages Ask questions to your users in their native language. |
Information NA | |
Survey Positioning Trigger your survey either to the left bottom or right bottom of your page. |
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Survey Themes Save time by styling your survey using any of the pre-built themes. |
||
Share Report Share survey report with other VWO account users or even with people without VWO access. |
Information NA | |
**NPS® Run an NPS survey to gauge the likelihood of users recommending the website to others. |
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Customize Welcome/ Thank you Add custom messages for users taking the survey before and after completing it. |
||
Custom Survey Themes Add custom CSS to restyle and resize the surveys per your branding guidelines. |
||
Download CSV Download and share detailed reports with your stakeholders in .csv format. |
||
Survey Views Per User Adjust the number of times a user should see the survey before it stops showing. |
Information NA | |
Schedule Surveys Schedule surveys to show up during a period. |
Information NA | |
Remove branding Replace the VWO logo with your own logo. |
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Survey Analysis with Recordings Watch recordings of user sessions in which they responded to a survey to understand why they gave specific responses. |
||
Survey Logic Make your surveys smarter by asking subsequent questions based on the responses given. |
Survey triggers | Mouseflow | |
---|---|---|
Basic Page Viewed Trigger Trigger a survey when a visitor has viewed at least 1 page in a session. |
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Basic Time spent Trigger Trigger a survey after a visitor has spent more than 10 seconds on the page or 60 seconds in a session. |
||
Basic Page Scroll Trigger Trigger a survey after a visitor has scrolled more than 50% of the page. |
||
Basic Exit Intent Trigger Trigger a survey when a visitor is trying to close the page. |
||
Advance Page Viewed Trigger Trigger a survey immediately or after a visitor has viewed a certain number of pages. |
||
Advance Time spent Trigger Trigger a survey immediately or after a visitor has spent a certain amount of time on a page. |
||
Click Element Trigger Trigger a survey immediately or after a visitor has clicked on an element. |
Information NA | |
Advanced Trigger Logic Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device] |
Information NA | |
Conditional Triggers Create advanced triggers by combining multiple trigger conditions using AND and OR. |
||
Saved Triggers Access previously created triggers for efficient reuse in campaigns without the need for repeated creation. |
||
Advance Page Scroll Trigger Trigger a survey immediately or after a visitor has scrolled a certain percentage of the page. |
||
Advance Exit Intent Trigger Trigger a survey immediately or after a visitor is trying to close the page. |
||
A/B Test Variation Trigger Trigger a survey immediately or after a visitor sees a specific A/B test variation. |
||
Goal Based Trigger Trigger a survey immediately or after a particular goal you have configured in VWO is completed. |
||
Form Submission Trigger Trigger a survey immediately or after a visitor has submitted a form. |
||
Engagement Trigger Trigger a survey immediately or after there is engagement on the page. |
||
New Session Trigger Trigger a survey immediately or after a new session is created. |
||
Javascript Trigger Write custom triggers using JavaScript to fire a survey based on an event or a specific user action. |
||
Event-Based Triggers Trigger a survey based on Data360 Events. |
Behaviour Analytics Segmentation | Mouseflow | |
---|---|---|
Segment by URL Segment users based on the URLs they arrive from/land on. |
Information NA | |
Segment by Device Segment users based on devices they use such as mobile, desktops or tablets. |
Information NA | |
Segment by Traffic Source Segment users based on the traffic source (e.g. direct, paid, non-paid, email) . |
Information NA | |
Segment by User Type Segment new or returning users differently to study their behavior and personalize their experiences. |
Information NA | |
Segment by Operating System Segment users who are using a particular operating system such as Windows, Linux, etc. |
Information NA | |
Segment by Browser Segment users based on their browser. |
Information NA | |
Segment by Screen Resolution Segment users based on their screen resolution. |
Information NA | |
Segment by User Agent Values Segment users based on user-agent values. |
Information NA | |
Segment by Geography Segment users from specific geographies. |
Information NA | |
Cookie Based Segmentation Segment users based on cookie values. It can be customized based on varying business needs. |
Information NA | |
Javascript Variable Segmentation Segment user groups based on custom events that occur on your website using Javascript variables. |
Information NA | |
Query Parameter Segmentation Segment users based on using query parameters. |
Information NA | |
UTM Parameter Segmentation Segment users based on using UTM parameters such as UTM source, medium, campaign etc. |
Information NA | |
Time Based Segmentation Segment users based on their arrival time and day of the week. |
Information NA | |
Saved User Segments Access previously created user segments for efficient reuse in tests without the need for repeated creation. |
Information NA | |
Conditional Targeting Create advanced user segments by combining multiple targeting conditions using AND and OR. |
Information NA | |
Advanced Targeting Logic Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device] |
Information NA | |
Behavioral Segmentation Segment based on events, user behavior, and actions taken by the user on your website. |
Information NA | |
IP Based Segmentation Segment users based on IP address(s). |
Information NA | |
Custom Event Segmentation Segment user groups based on custom events that occur on the website. |
Information NA | |
Attribute List Segmentation Precisely segment audience by matching a list of values with cookies, JavaScript variables, or any other identifier. |
Information NA |
Behaviour Analytics Reporting | Mouseflow | |
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Device Filters Filter reports based on what device your users use. |
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Traffic Source Filters Filter reports based on where your users came from (e.g. direct, paid, non-paid, email). |
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Operating System Filters Filter reports based on what operating system your users use. |
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User Type Filters Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences. |
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UTM Parameter Filters Filter reports based on using UTM parameters such as UTM source, medium, campaign, etc. |
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Query Parameter Filter Filter reports based on using query parameters. |
Information NA | |
Geo Filters Filter reports for specific geographies or personalize website content for users from specific locations. |
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Time-based Filters Filter reports based on user arrival time or day of the week. |
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Saved Report Filters Save your report filter as a segment and you can reuse this to slice reports faster in future . |
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Conditional Filters Filter reports deeply by combining multiple segmentation conditions using AND and OR. |
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Advanced Reporting Logic Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device] |
Information NA | |
Custom Dimension Make use of visitors' unique attributes to analyze test performance. |
50 |
Observations | Mouseflow | |
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Plugin Make quick observations and audit webpages while on them, all with a handy browser plug-in. |
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Observations with Automatic Snapshot Automatically capture snapshots of the reports as you log observations. |
Hypothesis | Mouseflow | |
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Hypotheses Prioritization + Custom Workflows Prioritize ideas based on importance, complexity and ease of implementation and customize your workflow to visualize progress. |
Idea factory | Mouseflow | |
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Idea Gallery Take inspiration from hundreds of ideas, case studies, and other resources to develop your own strategy. |
Why is VWO the right fit for you?
Though both platforms share similar behavior analysis features, they differ subtly to accommodate businesses with a range of research needs, from basic to advanced.
The forms feature in the VWO Insights product is the most appealing to me so far. The ability to get detailed quantitative and qualitative insights on how your website forms are performing is really great in furthering your conversion rate optimization efforts. One use case we’ve been able to understand early in our engagement with VWO is how our website audience are engaging with our contact forms and how we can use those insights to learn where conversion friction occurs.
Josephus AyoolaDigital Growth Manager
Explore visitor behavior in depth to uncover optimization opportunities on your website.
Frequently asked questions
Mouseflow specializes in behavior analytics, while VWO is a comprehensive platform for optimizing online experiences. VWO not only includes behavior analytics but also integrates testing and personalization capabilities seamlessly.
Compared to Mouseflow, VWO offers a more complete solution, allowing businesses to analyze behavior, conduct tests, and personalize experiences based on insights gained from analytics. This holistic approach streamlines the website optimization process, making it easier to scale.
Determining which tool is more user-friendly, VWO or Mouseflow, can depend on individual preferences and specific needs. Both platforms provide intuitive interfaces and user-friendly experiences to cater to their audience base.
That said, many businesses appreciate VWO for its comprehensive approach and well-designed interface, which seamlessly integrates various optimization functionalities.
Both VWO and Mouseflow offer various pricing plans, including free starter packs, to meet the qualitative research needs of different businesses. VWO typically falls on the higher end of the pricing spectrum because it provides a more extensive feature set. This includes unlimited recordings, A/B test variation heatmaps, a comprehensive Insights dashboard, survey logic, advanced targeting, and reporting capabilities. To explore these features firsthand, you can sign up for a free trial today.
Both VWO and Mouseflow offer extensive integrations across CMSs, CRMs, eCommerce, and analytics platforms. Since Mouseflow lacks testing capabilities, it facilitates integration with A/B testing platforms to enhance optimization efforts further.
VWO seamlessly integrates with third-party tools, allowing you to push test data to external platforms and use data from these tools to target campaigns effectively on your website.
Mouseflow offers personalized onboarding with technical debugging and unlimited one-on-one training sessions. With VWO, enjoy year-round support from technical experts and a dedicated success manager for seamless onboarding and ongoing optimization assistance. If dedicated support is a non-negotiable factor for you, then consider VWO, as our support team has the highest CSAT score and quickest turnaround time.
Mouseflow lacks comprehensive optimization features such as A/B testing and advanced personalization. Also, to use testing capabilities, Mouseflow needs to integrate with external A/B testing platforms, which can make the optimization process more complex and require extra setup and management resources.
VWO may have a higher price point and a steeper learning curve compared to Mouseflow, as it offers more comprehensive features for holistic optimization needs. Hence, investing in VWO can make optimization scalable, rendering the learning curve worthwhile in the long run.