High-velocity experimentation simply means running experiments at scale. Which is imperative when only 1 in 7 tests ever become successful.
But sadly, even the best teams today are guilty of running tests in binary numbers and thus seeing worse than negligible return from their experimentation program.
In this webinar, Paresh Mandhyan, Director of Marketing at VWO, will breakdown popular fallacies around experimentation and explain how we can all run experimentation at scale. He will also discuss some of the mistakes around experimentation that even mature CRO practitioners are guilty of making.
Thank you for your time.