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VWO Woopra Integration

Push VWO test data to Woopra to track how different test variations influence the overall conversion funnel.

About Woopra

Woopra is a customer analytics platform that tracks user behavior across websites, apps, and other digital touchpoints. It provides real-time insights and builds detailed customer profiles to help analyze the entire journey—from first visit to purchase.

Benefits

The integration allows you to push website visitor data from VWO to Woopra. This helps you track how A/B test variations affect not just immediate conversions, but also downstream revenue metrics. You can analyze how different website variations impact customer lifetime value, repeat purchase rates, and other long-term business metrics tracked in Woopra.

Use cases

1. Granular user segmentation

Segment users based on their responses to VWO tests and enrich segments with Woopra’s behavioral insights. This enables advanced targeting and personalization based on user behavior across variations.

2. Enhanced customer journey analysis

The integration allows you to combine VWO’s A/B testing data with Woopra’s customer journey tracking. This means you can understand how different variations of your website elements influence the entire customer journey, not just immediate conversion rates.

For example, if you are testing two different product pages layouts in VWO, you can find that version A not only increases immediate purchases (as tracked in VWO) but also leads to 25% higher customer retention in Woopra’s journey analysis.

Shared data

Feature
Push Based
Campaign data
Action properties

Features by plan

Feature Starter Growth Pro Enterprise
Push Based

Works with

VWO Testing

VWO plan

Tags

Analytics

Developed by

VWO

For questions/concerns

support@vwo.com
Icon Quote

Heatmaps, clickmaps, user recordings, and surveys paint a full picture of how customers interact with different parts of our website. These insights have been instrumental in helping us understand our customers' needs and eliminate the guesswork in our marketing efforts. VWO has helped us become more data-driven in our approach and we've successfully added features to facilitate customer needs and provide them a seamless website experience.

Jon Corwin Photo
Jon Corwin

Director of Growth Marketing

Noble Studios

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