VWO Woopra Integration
Push VWO test data to Woopra to track how different test variations influence the overall conversion funnel.
Integrations > Woopra
About Woopra
Woopra is a customer analytics platform that tracks user behavior across websites, apps, and other digital touchpoints. It provides real-time insights and builds detailed customer profiles to help analyze the entire journey—from first visit to purchase.
Benefits
The integration allows you to push website visitor data from VWO to Woopra. This helps you track how A/B test variations affect not just immediate conversions, but also downstream revenue metrics. You can analyze how different website variations impact customer lifetime value, repeat purchase rates, and other long-term business metrics tracked in Woopra.
Use cases
1. Granular user segmentation
Segment users based on their responses to VWO tests and enrich segments with Woopra’s behavioral insights. This enables advanced targeting and personalization based on user behavior across variations.
2. Enhanced customer journey analysis
The integration allows you to combine VWO’s A/B testing data with Woopra’s customer journey tracking. This means you can understand how different variations of your website elements influence the entire customer journey, not just immediate conversion rates.
For example, if you are testing two different product pages layouts in VWO, you can find that version A not only increases immediate purchases (as tracked in VWO) but also leads to 25% higher customer retention in Woopra’s journey analysis.
Shared data
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool.
Features by plan
| Feature | Starter | Growth | Pro | Enterprise |
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Export Campaign Info
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool. |
Works with
VWO plan
Tags
Developed by
VWORelated article
For questions/concerns
support@vwo.com
Heatmaps, clickmaps, user recordings, and surveys paint a full picture of how customers interact with different parts of our website. These insights have been instrumental in helping us understand our customers' needs and eliminate the guesswork in our marketing efforts. VWO has helped us become more data-driven in our approach and we've successfully added features to facilitate customer needs and provide them a seamless website experience.
Director of Growth Marketing
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VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
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