VWO Woopra Integration

Woopra is a customer analytics platform that tracks user behavior across websites, apps, and other digital touchpoints. It provides real-time insights and builds detailed customer profiles to help analyze the entire journey—from first visit to purchase.

The integration allows you to push website visitor data from VWO to Woopra. This helps you track how A/B test variations affect not just immediate conversions, but also downstream revenue metrics. You can analyze how different website variations impact customer lifetime value, repeat purchase rates, and other long-term business metrics tracked in Woopra.

1. Granular user segmentation

Segment users based on their responses to VWO tests and enrich segments with Woopra’s behavioral insights. This enables advanced targeting and personalization based on user behavior across variations.

2. Enhanced customer journey analysis

The integration allows you to combine VWO’s A/B testing data with Woopra’s customer journey tracking. This means you can understand how different variations of your website elements influence the entire customer journey, not just immediate conversion rates.

For example, if you are testing two different product pages layouts in VWO, you can find that version A not only increases immediate purchases (as tracked in VWO) but also leads to 25% higher customer retention in Woopra’s journey analysis.