VWO WhatConverts Integration

WhatConverts is a lead tracking and marketing attribution platform that helps businesses identify which marketing channels and campaigns generate leads. It tracks phone calls, form submissions, and chats, providing analytics to understand ROI across different marketing sources. The platform integrates with major ad platforms and analytics tools, and includes features for call recording, lead qualification, and custom reporting.

This integration enables businesses to gain deeper insights into their marketing performance by connecting A/B testing data with lead and call tracking information. With this integration you can:

1. Track phone calls generated through WhatConverts and associate them with specific VWO test variations. This helps identify which A/B test variation drives the highest number of phone inquiries.
2. Monitor lead form submissions captured by WhatConverts and link them to the corresponding VWO test variations to determine which version of your website or landing page is most effective in generating form submissions.

1. Optimizing Landing Page Design for Phone Call Conversions

Determine which landing page variation drives more quality phone inquiries. For example, you can test two versions of your home page – one with prominent phone numbers at the top and another with phone numbers in the footer. By analyzing this data in VWO, you can identify the most effective placement for phone CTAs that results in higher-quality leads.

2. Optimizing Lead Forms to Maximize Submission Rates

Develop different lead form designs using VWO and track each form submission via Whatconverts; attributing it to the specific VWO variation tested. 

The seamless data flow between WhatConverts and VWO enables detailed analysis of which form design yields the highest submission rates.