VWO Tealium Integration
Use the audiences and badges created in Tealium as targeting conditions in VWO
Integrations > Tealium
About Tealium
Tealium is a customer data platform (CDP) and enterprise tag management system that helps businesses collect, unify, and manage their customer data across various digital touchpoints. It allows organizations to capture real-time customer interactions from websites, mobile apps, and other digital properties, then standardize and distribute this data to different marketing, analytics, and business intelligence tools.
Benefits
1. Advanced audience targeting for VWO campaigns
Use Tealium’s audience data and badges as targeting conditions in VWO’s A/B tests. This means you can leverage the customer data you’ve already collected and organized in Tealium to run more targeted and relevant tests. For example, if you run an e-commerce website, you can specifically target A/B tests to “Cart Abandoner” audiences that you’ve defined in Tealium.
2. Automatic data synchronization
The integration provides automatic data synchronization – Tealium data is synced with VWO every 24 hours, with the option to manually sync when needed.
Use cases
1. Enhanced Cart Recovery
Target abandoned cart customers with precision using Tealium’s data in VWO testing. Design and test optimized recovery strategies including modified checkout flows, urgency messaging, or special offers – all specifically shown to visitors identified as cart abandoners through Tealium’s tracking capabilities.
2. Behavior-Based Testing
Launch tests based on real user behavior tracked by Tealium badges. Customize experiences for users based on their engagement patterns, such as browse behavior, time-on-site, or past purchases, allowing for more relevant and impactful testing scenarios.
3. Intelligent Customer Segmentation
Leverage Tealium’s robust customer profiles to run highly targeted A/B tests for specific audience segments. For example, you could identify customers who have spent over $500 in the last 3 months through Tealium, then use VWO to test different premium membership offers for this high-value segment.
Shared data
Features by plan
| Feature | Starter | Growth | Pro | Enterprise |
|---|---|---|---|---|
| Targeting Based | Add-on only |
Heatmaps, clickmaps, user recordings, and surveys paint a full picture of how customers interact with different parts of our website. These insights have been instrumental in helping us understand our customers' needs and eliminate the guesswork in our marketing efforts. VWO has helped us become more data-driven in our approach and we've successfully added features to facilitate customer needs and provide them a seamless website experience.
Director of Growth Marketing
