VWO Salesforce Commerce Cloud Integration

Salesforce Commerce Cloud is a cloud-based e-commerce platform that helps businesses create unified shopping experiences across web, mobile, social media, and physical stores. It provides features for digital commerce, order management, merchandising, and personalization. Originally acquired by Salesforce when they purchased Demandware in 2016, Commerce Cloud enables businesses to manage their entire commerce operations, from inventory and pricing to customer service and marketing, all within a single platform.

The integration essentially combines Salesforce’s robust eCommerce platform capabilities with VWO’s specialized testing and optimization features, allowing online retailers to make data-driven decisions to improve their store’s conversion rates.

More specifically, this integration allows you to:

• Run A/B tests and optimization experiments directly on your Salesforce Commerce Cloud website
• Track visitor behavior and engagement metrics using VWO’s analytics capabilities

1. A/B testing

Run A/B tests of key ecommerce elements like product pages, checkout flows, and pricing models. For instance: an online clothing retailer wants to optimize their checkout process. Using this integration, they:

• Create two checkout page variants
• Test them on different customer segments
• Track revenue metrics for each variant
• Implement the winning variant across their store

2. Behavioral analysis

With VWO’s session recordings and heatmaps integrated into Salesforce Commerce Cloud, businesses can gain valuable insights into how users interact with their online store.

3. Personalization

The integration enables sophisticated personalization by combining VWO’s testing capabilities with Salesforce Commerce Cloud’s customer data.

For example, an outdoor equipment retailer can implement dynamic personalization where first-time visitors saw entry-level products with educational content, while returning customers were shown premium gear aligned with their previous purchases.