VWO mParticle Integration

mParticle is a Customer Data Infrastructure (CDP) platform that helps businesses collect, organize, and manage customer data from various touchpoints in real-time. It acts as a central hub to unify customer data, making it easier to understand customer behavior and deliver personalized experiences across different channels.

1. Data centralization

With this integration, you can export VWO campaign data to mParticle, to maintain a unified record of your customer data within mParticle’s CDP (customer data platform).

2. Connector functionality

mParticle acts as a connector to multiple third-party applications, eliminating the need to integrate with each platform individually. With this integration you can conveniently send your VWO campaign data to other platforms that are connected to mParticle.

1. Enhanced Customer Segmentation

Use VWO experiment data to create more sophisticated audience segments in mParticle. For example, you could create segments of users who responded positively to specific variations in your A/B tests. These segments can then be used for targeted marketing across other connected platforms like Braze or Mixpanel.

2. Unified Analytics & Reporting

Get a complete view of how A/B tests impact broader customer behaviors and metrics. For example, imagine you’re running an A/B test to identify the right placement of customer reviews on your ecommerce product page. Through mParticle integration, you can combine VWO test data with purchase data from your e-commerce platform, customer support interactions from your help desk, & email metrics from your ESP.

This would give you a complete picture of how the review placement impacts not just immediate conversions, but also long-term customer behavior.